Bijan Robinson Spotlights Why the ORB Sport Smart Mouthguard Empowers Athletes

ORB Innovations is turning the expression “smart mouth” on its head. ORB Innovations is introducing the new ORB Sport™ Smart Mouthguard, the first-of-its-kind wearable device for athletes and fitness enthusiasts. 

The ORB Sport Smart Mouthguard monitors data, offering athletes a comprehensive view of their performance while protecting against dental injuries like fractured teeth. Other wearables, such as a ring, watch or chest strap, can’t be worn safely in contact situations, unlike a mouthguard, which is already a recommended piece of equipment.

To support the launch, the company is debuting a new advertising campaign starring Atlanta Falcons Running Back and ORB Sport partner Bijan Robinson. The :30 spot features Bijan in an intensive day of training, working out while wearing his ORB Sport Smart Mouthguard.  Promising “we are the new guard,” advertising shows how the breakthrough device helps Bijan “track every step, monitor every hit” to help him study “how much heart he puts into every move.”  He then points to his new ORB Sport Smart Mouthguard and says, “That’s my why.  This is my how.”

Glidewell, an industry-leading dental materials and devices manufacturer, acquired ORB Innovations in 2023.  The advertising was created by TMA, which was named Glidewell’s creative agency partner earlier this year.  The campaign will run across broadcast and digital, including organic and paid social. Other agency partners include Zimmerman on media, Ketchum on PR, and Stadium on production. 

There are smartphones, smart homes…now there’s the ORB Sport Smart Mouthguard.