Biceps Join Furlined for US Commercial Representation

The new directing duo Biceps have signed to Furlined’s award-winning US roster. Biceps garnered worldwide acclaim, including two Cannes Lions, for their 2021 breakout film 'Even More Confusing Times' for Burger King. This signing has the distinction of being the duo’s first commercial representation in the United States.

Like chocolate pizza, Schwarzenegger and DeVito, like peach and eggplant emojis...Biceps is a strange combination, two directors with very different styles coming together to create something completely new and distinguished.

Egoitz Audikana (Audikana) started his career in fashion photography and music video, and car commercials. Victor Aguilar (Zipi), took his first steps in this industry as an agency creative, with a focus on humour and storytelling. Two directors with very different styles. And yet, from that difference comes the magic.

Zipi explains, “For us, creating Biceps felt like a second youth. We were able to move into new territory that would have been nearly impossible to explore as individual directors. One of our strengths lies in the variety of spots we are able to direct. One day we’re shooting a car commercial and another day we’re doing a visual comedy spot.”

Biceps have created standout campaigns for global brands that include Burger King, Gillette, KFC, Diesel, Audi, Renault, Adidas, IKEA, and Beefeater. They have garnered notable awards, including Silver and Bronze Lions, as well as nominations and awards from Ciclope, the Grammys, El Sol Festival, and the UK Music Video Awards.

On signing Biceps, president of Furlined Diane McArter says, “With their elevated conceptual approach and a passion for excellence in craft, Zipi and Audikana, invite us to see the world around us with fresh eyes and open minds. We’re delighted to welcome Biceps to Furlined and look forward to being a part of next chapter in their career.”

On joining Furlined, Biceps remark, “It has always been our dream to work in the US market, but we were looking for the right production partner. Furlined has a tremendous brand legacy and an incredible roster that we are proud to be part of. And also, we are so amazed by Diane. From our first call with her, we felt like we were in good hands. She understands the industry and we know she’s really going to push for us.”

Furlined represents an illustrious group of directors, whose award-winning work has garnered recognition worldwide. We are renowned for our commitment to talent development and film craft, discovering new and innovative ways in which creativity can add value to the ever-evolving space where culture meets commerce.