Better Climate Store Launches Only Soap That Washes Away Climate Guilt

GREENWASH, the first body soap specifically developed to wash away the emotional guilt produced by our inability to take action on the climate crisis, launched today in the BETTER Climate Store. 

Inspired by deceitful corporations everywhere, GREENWASH is the only soap formulated to cleanse the body and conscience at the same time, with a nourishing blend of hydrating oils and the revitalising essence of eucalyptus and mint.

“Climate change gives me anxiety. I compulsively shop online to self-soothe, then feel terrible for all the poorly sourced stuff I bought, not to mention the carbon emissions from the production and shipping process. I really spiral when I think about the role consumerism plays in the destruction of the planet. But GREENWASH almost makes me feel better,” says Ashley, a fictional, archetypical consumer. “I can’t wait to wash away my guilt in a 2hr. ‘Everything Shower’!”

GREENWASH is sold exclusively in the BETTER Climate Store, a new online marketplace built to fight climate change and spread planet positivity in unexpected ways. GREENWASH can be found alongside other products that are sustainably made, responsibly sourced, locally produced, and humorously conceived, yet... slightly unsettling.

Instead of spending excess amounts of marketing dollars to convince consumers it is well-intentioned and environmentally friendly, GREENWASH actually benefits the planet when purchased. Proceeds from the BETTER Climate Store are directed to the BETTER Climate Fund, a community-driven endowment that nances climate mitigation projects.