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Creative

BETC Shopper Makes a Truly Modern Epic Adventure for Leroy Merlin

BETC Paris, 3 months, 1 week ago

The spot draws striking comparisons between adventures at sea and romantic relationships

BETC Shopper Makes a Truly Modern Epic Adventure for Leroy Merlin

The newest spectacular commercial for home improvement store Leroy Merlin has just been released and they've put a freaking house on water. Talk about a feat.

The short film shows a house sailing on water to illustrate the phases that a couple goes through whilst renovating their home. The poetic ad is brought to life by a rendition of Sailing, originally sung by Rod Stewart.


The production of this commercial was epic as it had to be shot three times: first on dry land, another time on a moving set and then finally on water.



This highly technical and complex shoot took place during seven days in South Africa. It was completed using divers, drones and helicopters to capture as much of the beautiful images, amazing landscapes and raw emotion as possible.




Advertiser

Advertiser: Leroy Merlin

Creative Agency

Executive Creative Director: Olivier Apers

Director: Reynald Gresset

Creatives: Viken Guzel, Jean-Marie Gateau

Creative Agency: BETC Shopper

Chief Creative Officer: Stephane Xiberras

Production Company

Production Company: La PAC

Genre: PR , Strategy/Insight