Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business
  • 122

BETC Partners with Le Cargo for New Innovation Platform

BETC Paris, 5 months, 3 weeks ago

Agency launches platform dedicated to cultural and creative digital industries

BETC Partners with Le Cargo for New Innovation Platform

BETC has announced its partnership with Le Cargo, a platform for innovation dedicated to cultural and creative digital industries.

Located in Paris, Le Cargo is a space tailored to the optimal growth of innovative startups working in the cultural and creative industries, and will serve as Europe’s largest business incubator.

Aware of the growing need to stay abreast of new uses and formats linked to the proliferation of digital content, Paris&Co and its partner organisations (BETC, Boulanger, EM Lyon, Médiamétrie and Vivendi) are eager to use Le Cargo to gather digital initiatives with the potential to revolutionise our culture and the media through which we experience it.

Nestled in the heart of a 15,000m2 structure, the Cargo innovation platform has set itself the following objectives:

· Encourage the emergence of young, innovative companies working in creative and cultural industries (such as e-learning, video games, digital publishing, digital media, 3D animation, music, audiovisual, radio, internet, etc.)

· Organise and streamline meetings between large companies and startups, held within the dedicated office space

· Identify opportunities for collaboration (working groups, co-development, strategic business partnerships etc.) and accelerate business transformation and innovation.

The partnership fits perfectly within BETC's broader approach towards investing in innovation. This approach was sparked with the creation of the BETC Startup Lab, which began providing strategic and creative support for startups in 2011, and has since guided the development of a number of brands including Le Slip Francais, Gemmyo, Le Petit Ballon and HelloMerci. The Startup Lab will continue to grow within BETC's new premises (Les Magasins Generaux) from summer 2016, offering startup companies dedicated working spaces located right in the heart of BETC’s creative, productive and innovative homestead.