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BETC Paris' New CANAL+ Spot is a Sci-fi Epic with a Seriously Silly Ending

23/06/2015
Advertising Agency
Paris, France
120
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Antoine Bardou-Jacquet directs this gorgeous new film through Partizan

French broadcaster CANAL+ has brought out a new 100% wifi box. To illustrate the experience the device offers, BETC brings out an epically silly sci-fi inspired film.

Shot in Iceland and directed by Antoine Bardou-Jaquet, the film is an imagination of what might really happen when you connect the box. It’s set in aparallel world with robots and stone-bearers in capes to chilling music.

Creative Director Olivier Apers says: “We’re really happy with the film. But also a bit frustrated because it feels like we’ve created a trailer for a movie that doesn’t exist. Not yet at least!”


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