BETC and the Havas Network Wins Danone’s Global Creative Business

Danone has run a nine-month creative review to find its new global creative agency for its Dairy, Plant-Based, and Waters categories with the support of the consulting firm R3. All the major creative networks were invited to a Request for Information. An initial list of 10+ agencies across all networks was narrowed down to three finalists: Wunderman Thompson, BBDO, and BETC-Havas, which emerged as the winner.

BETC-Havas will be supporting Danone across all categories and global brands such as Aptamil, Alpro, Activia, Actimel, Danone, Danonino, Yopro, Evian…

Veronique Penchienati, deputy CEO commented, "As part of our Renew Danone strategy, we wanted to take a fresh look at our creative agency ecosystem. The change of partner will come with a change of operating model designed to drive more consistency and synergies globally across our categories and brands. We are confident that BETC and the Havas network will help us step-change the way we engage with our consumers across the globe and continue building iconic brands".

WPP remains a key partner and we are thankful for their long-standing support helping us build our brands’.