Belgians Wake Up in Good Company in Crowded Radio Station Ad

The new commercial for renowned Belgian radio station Studio Brussel invites listeners to experience the dawn like never before.

Directed by Alex Orma and in collaboration with the station’s beloved hosts, Fien and Thibault, the central idea of the campaign is simple yet powerful: when you tune in to Studio Brussel, you’re far from alone. You’re part of a dynamic, shared experience that unites a diverse community of listeners. Alex’s creative vision aims to capture that unique feeling of being among the early risers, and he does so with remarkable ingenuity in Studio Brussel’s latest campaign. 

To bring this concept to life, Alex transformed a house into a bustling hub of activity, where numerous individuals come together to savour the magic of StudioBrussel’s morning show. The result is an electrifying portrayal of what it feels like to awaken in the company of many, as they collectively embark on their day. 

Check out the spot. It is a celebration of shared experiences and the joy of waking up to Fien and Thibault’s incredible broadcast.