Behind the Pixels: The Subtle Brilliance of OkayStudio’s VFX Team
Based in the creative hubs of London Dalston and Berlin Kreuzberg, OkayStudio has quietly built a reputation as a trusted partner for directors, agencies, and brands seeking exceptional post-production work. Known for its expertise in editing and colour grading, the studio also boasts a VFX department that is something of a best-kept secret. While not always as much front and centre as some of the recently award winning offline and colour artists, the team’s visual effects artists have been driving some of the most stunning campaigns in recent years, consistently elevating the projects they touch.
The studio’s VFX capabilities are anything but understated in execution, with recent projects showcasing their ability to bring bold creative visions to life. For last year’s Vodafone campaign, directed by Terry Hall at Riff Raff for New Commercial Arts, OkayStudio’s team used complex compositing and effects to transform a straightforward narrative into an immersive visual experience. The 2024 global Somersby campaign with director Ehsan at Friend perfectly demonstrated their knack for blending precision with vibrant, playful visuals. Meanwhile, the Nintendo Switch commercial, directed by Jamie Rafn at Creators Inc. and featuring artist Raye, highlighted the team’s versatility, merging live-action with intricate VFX to create a dynamic and engaging world.
Those who’ve worked with the studio are quick to praise its ability to seamlessly integrate creativity, technical skill, and collaboration.
Igor Degtiarev, producer at Blinkink, shares:
“Working with Okay has always been an incredible experience—a place where professionalism and creativity blend seamlessly to bring the director’s vision to life. This doesn’t just fall on the artists but starts with the producers, whose guidance pushes everyone along to craft and flourish. I couldn’t ask for a better partner.”
Dennis Czaja, producer at Radical Media, comments:
“No matter what size of project I approached them with, every request was treated with pure ambition and professionalism. OkayStudio are problem solvers at its best, being able to cover the entire pipeline with outstanding talents makes them an obvious choice for any small or big job. They are caring personalities which have become so rare nowadays.”
Chloe Saunders, Producer at Creative Blood, adds:
“Such a pleasure collaborating with OkayStudio. From edit through to delivery, they have been seamless. Producers are incredibly knowledgeable and supportive. The talent speaks for itself. I haven’t made their lives easy with a few curveballs, but they have always stayed calm and flexible to ensure we deliver on time and to the highest quality. Definitely be back for more!”
What sets OkayStudio apart is its collaborative approach. VFX is deeply integrated into the studio’s broader creative ecosystem, working hand-in-hand with the Editorial and Colour teams to deliver projects that feel cohesive and meticulously crafted. With a team of seasoned in-house VFX supervisors, including Flame and Nuke artists, OkayStudio has cultivated an environment where expertise spans compositing, CG integration, transition effects, clean-up and more. Producers play a pivotal role in this process, ensuring a smooth journey from concept to final delivery, resulting in work that is unified and impactful.
This collaborative ethos can be seen in campaigns like Papaya Global’s “Ping Pong Enterprise,” where the Colour department’s Alex O’Brien’s grading expertise added a visually compelling layer to the VFX work. It’s this interplay between departments that gives OkayStudio’s projects their signature polish and storytelling depth.
Over the years, the studio has proven its versatility across genres and styles. Whether it’s enhancing the luxury aesthetic of the Bentley Continental Launch with Believe Media or injecting energy and motion into Nike’s “Dance” campaign with Academy, OkayStudio consistently delivers work that speaks to the heart of the brands it collaborates with. Though the team remains deliberately small, allowing for a hands-on, craft-driven approach, they scale seamlessly by bringing in trusted external specialists when required.
In an industry dominated by high-volume post-production houses, OkayStudio takes pride in doing things differently. Every project reflects their belief in the power of craft, character, and attention to detail. It’s clear that OkayStudio isn’t just creating images—it’s shaping stories, frame by frame.
