Beavertown Brewery Launches Creative Collaboration with Rock Band Queens of the Stone Age

Beavertown Brewery has launched a creative collaboration with American rock band Queens of the Stone Age - an eye-catching music video for the band’s latest single, ‘Paper Machete’ based in the visual world of Beavertown’s flagship beer, Neck Oil.

The collaboration between Beavertown Brewery and Queens of the Stone Age combines musical artistry with unique illustrations, bringing to life a surrealist visual world in the form of a music video. It’s an experience that lets fans see Beavertown Brewery and QOTSA from a new perspective.

The collaboration between Brand and Band is brought to life by Beavertown Brewery’s marketing and creative team. Together with its creative director Nick Dwyer and Black Dog Films’ director and animator Alice Bloomfield, this creative collaboration blends Beavertown Brewery's other-worldly creativity with the musical brilliance of Queens of the Stone Age. 

Tom Rainsford, Beavertown’s marketing director, said, “At Beavertown, we believe we show our creativity in everything we do; from the design of the cans to the recipe of the beers. This creative collaboration between Beavertown and the epic Queens of the Stone Age continues to show our commitment to creativity and taking an interesting approach to our marketing. It’s been amazing for everyone involved to work together on the music video for ‘Paper Machete’. We’ve embarked on a journey to redefine what is possible in the realm of beer and music. And if nothing more, Neck Oil is a banging beer for the summer and this is a banging track - what more could you want.”

Nick Dwyer, Beavertown Brewery’s creative director, has said, “It’s absolutely mind-blowing to be working with Queens of The Stone age. We’ve all been massive fans of them forever. So, to have the opportunity to make a music video for them, let alone the only one they are doing, … well it hasn’t quite sunk in yet.”

The creative collaboration between Beavertown Brewery and Queens of the Stone Age showcases the success of merging two creative forces outside of their own categories. Beavertown Brewery's continuous commitment to innovation and embracing the unconventional has positioned the brand as a creative pioneer in the industry.