Beauty is 'Here. Now.' in Director Christopher Anderson’s Campaign for Hermès Beauty

Award-winning director Christopher Anderson’s latest campaign Beauty. Here. Now. for Hermès Beauty is launched today. The print campaign was captured by Shanghai-based photographer Nick Yang. 

The iconic French luxury brand first ventured into cosmetics in 2020 with its Rouge Hermès lipstick collection. Anderson’s Beauty. Here. Now. film gives a new echo to this global campaign.

Anderson, with his production company Birth LX_, uses a minimalist, neutral palette which hints at the previous two spots while reinventing the former aesthetic.

Dramatic architectural lines and shadows of the Shanghai location provide a clean, minimalistic setting which features models Chu Wong, Cai Guannan and Liu Huan. This striking visual alignment perfectly complements the design of the Rouge 

The 60-second Beauty. Here. Now. spot is accompanied by a print campaign by photographer Nick Yang.  Both campaigns are for the Chinese market exclusively.