Be Fully Immersed in the Joy of Language Learning with Rosetta Stone

Rosetta Stone launches its first integrated campaign in over two years, partnering with creative agency Mekanism to showcase how language learning becomes effortless through immersion. The new brand platform, 'Now We're Talking,' represents a bold departure from traditional language learning approaches, celebrating the progression - and humour - that come as learners are fully immersed in their journey.

Expanding its legacy as the modern leader in the category, Rosetta Stone's new campaign highlights the transformative power of immersion through three poignant yet entertaining stories:

While competitors often emphasise the challenges of language learning, Rosetta Stone focuses on the joy and satisfaction of progress. Through TruAccent voice recognition technology, tutoring sessions with native speakers, and cultural immersion opportunities, learners experience those rewarding 'aha moments' – whether pronouncing your first word like a local or building full sentences.

Created in partnership with award-winning production company Furlined, the campaign will appear across broadcast, online video, digital, social and OOH channels. Each piece captures the unique satisfaction of progression through immersion that only Rosetta Stone can deliver.