BBH London Wins Ladbrokes Coral Account

Ladbrokes Coral has appointed BBH London as its creative partner in the UK and Ireland following a competitive pitch run by the Oystercatchers.

BBH has been tasked with developing a three-year creative framework and disruptive brand led campaign to illustrate the two brand positionings across Ladbrokes and Coral.

In March 2018, GVC Holdings PLC acquired Ladbrokes Coral Group PLC to become the UK’s largest high street bookmaker, adding iconic retail and online sports betting and gaming brands, Ladbrokes and Coral, to their portfolio.

Karen Martin, managing director of BBH London, said: “This is a brilliant win for BBH. The team at Ladbrokes Coral have real creative ambition and we’re looking forward to bringing that to life. We can’t wait to get started.”

Dominic Grounsell, managing director of GVC UK Sports Brands, said: “We are delighted to be working with an agency of BBH’s quality and pedigree. We look forward to partnering with them on the next phase of our creative journey”