BBH London Celebrates Best Buddies in New KFC Spot

To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends.

‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing.