BBDO Guerrero Wins Red Ribbon Appointment

BBDO Guerrero has won the Red Ribbon business, one of the biggest bakeshop chains in the Philippines.

Having pitched against five other agencies, BBDO Guerrero was appointed as agency-of-record to develop Red Ribbon’s integrated marketing communications campaigns that will roll out in 2017. 

Red Ribbon is a Filipino-owned and professionally run business that has grown to over 370 outlets in the Philippines and over 33 stores in the US, with locations in California, Nevada, Washington, Hawaii, New York, New Jersey and Virginia. Their focus on great-tasting, quality products have made them one of the fastest-growing food chains in the country today. 

“We have very exciting plans ahead for Red Ribbon”, said Ned Bandojo, Head of Marketing of Red Ribbon. “We were extremely impressed with BBDO’s strategic approach and fresh ideas. And look forward to how these can further propel our business.”

Francine Kahn-Gonzalez, Managing Director of BBDO Guerrero, said, “Shared moments and celebrations are so ingrained in Filipino culture. And Red Ribbon’s cakes and pastries have been a huge part of these for decades. We are thrilled to partner with such a dynamic team to create even more meaningful connections between the brand and our consumers.”