BBDO Guerrero Proves 'It's More Fun In The Philippines' In New Campaign

BBDO Guerrero has just launched the first of a series of ads that are part of phase II of the 'It’s More Fun In The Philippines' campaign produced for the Philippine Department of Tourism.  

While phase I of the It’s More Fun In The Philippines campaign was successful in creating a clear identity for the country and the Filipino people, phase II now aims to highlight some of the tourist destinations, giving tourists more reasons to believe it is more fun in the Philippines.

The first spot launched is for Boracay. Within a 30-second timeframe, the commercial showed Boracay in all its splendor, vibrant and activity-filled from sunrise to the sunset and beyond. This spot will attract tourists looking for endless possibilities in one location, as Boracay is truly “Asia’s 24/7 island”.

The campaign will be supported with other materials for TV, print and in digital. 

BBDO Guerrero was recently appointed to take care of the second phase of the multi-awarded tourism campaign after a successful pitch against Dentsu and Publicis Manila.

"This year, the Philippines hopes to be able to expand the country’s tourism campaign. We are now in what we call the sustaining phase of More Fun in the Philippines. And it is larger, both physically and figuratively, in the sense that we are going into specific destinations and offerings such as Boracay. Now, the world will understand that the Philippines is a treasure-trove of fun, historically, culturally, and naturally,” Tourism Secretary Ramon R. Jimenez Jr. said.

David Guerrero, Creative Chairman at BBDO Guerrero, said “This is the right direction for the campaign – making the destinations famous.  Where better to start than Boracay, voted the world’s most desirable island to visit”.