BBDO Guerrero Names Ethel Sanchez Deputy Planning Director

BBDO Guerrero strengthens its multi-awarded planning department with the hiring of Ethel Sanchez as Deputy Planning Director. She will handle a variety of the Agency’s key accounts such as Emperador and Fonterra and report to Head of Planning, Pepper Feraren. 

Prior to joining BBDO Guerrero, Ethel was based in Singapore as Strategic Planning Lead for Unilever Global Naturals-Citra Face and Body Skincare Portfolio at Lowe Asia Pacific. 

Sanchez’s solid planning experience started almost a decade ago at Saatchi & Saatchi where, as strategic planner, she was 3-time Gold Awardee in the “What’s the Big Idea” Competition in Saatchi & Saatchi Austral-Asia-India. She then moved to Starcom MediaVest Group as Communications Planner before she joined McCann Worldgroup as Planning Director for six years to handle Nestle, Coca-Cola, L’Oreal, Jollibee, Bank of the Philippine Islands, and United Laboratories, among others. 

Sanchez also teaches Integrated Marketing Communications at the University of the Philippines and is involved in a social business that teaches youth creative enterprising skills.

BBDO Guerrero was recently hailed as one of the world’s smartest agencies by WARC and has been awarded at prestigious regional events such as the Appies and the AMEs.   

Tony Harris, Chief Executive at BBDO Guerrero said, “BBDO Guerrero has worked hard to build a strong culture of effectiveness. Ethel’s views are sharp, insightful and original so she will be a splendid addition to our team.”