BBC Creative uncovered a study conducted by the Imperial College London who found; ‘The Eurovision Song Contest is scientifically proven to increase life satisfaction by a minimum of 13%’. BBC Creative didn’t want the UK to miss out on this happiness boosting event, so BBC Creative created an infomercial, featuring its very own scientist, to deliver the facts of the #EurovisionEffect and get people watching.

The film features Layton Williams as BBC Creative’s Eurovision Scientist, star of ‘BBC’s Bad Education’ and ‘Everyone’s Talking About Jamie’. The film was specifically created to live across social platforms with their short durations and attention-grabbing transitions to bring a new audience into Eurovision.

At the time of writing, the first in the series of #EurovisionEffect films has accumulated almost 3 million views on TikTok.