Wed, 20 Apr 2022 15:00:26 GMT
Tomorrow, DIRECTV will launch its GOATbusters national ad campaign featuring baseball legends Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson, highlighting the company’s streaming product, DIRECTV STREAM.
Launching just in time for baseball season, the foursome comes together to combat supernatural forces and other would-be foes through the 2022 MLB season, just like the Ghostbusters.
The campaign builds on the first iteration of DIRECTV’s Get Your TV Together ad series featuring Serena Williams – which was named to Ad Age’s best celebrity ads of 2021 – and kicks off with two spots calling back to iconic Ghostbusters imagery, including a GOAT-style Infomercial for consumers haunted by their cable service.
The campaign also nods to fan-favourite elements from the Ghostbusters movie, with MLB mascots reimagined as ghosts, new baseball bat-style proton pack weapons and the GOATs' choice of transportation, a Ghostbusters Ecto-1 replica car.
The campaign will also launch with creative social assets, including an AR game available on Facebook and Snapchat filters, including one to use while at the ballpark.
At its core, GOATbusters illustrates how STREAM seamlessly tackles the fragmented consumer entertainment experience at every touchpoint, showing the GOATs as they take on those pesky barriers that keep us from enjoying live and on-demand entertainment.
The campaign will go live across on-air, outdoor, digital and multimedia channels. In addition, the first National Game GOATBusters will air in the national broadcast of Dodgers at Padres on 4/23 on MLB Network.
“When we launched last August, the initial version of Get Your TV Together so accurately captured the entertainment magic as well as cheeky nature of the DIRECTV STREAM brand that we are continuing the franchise this spring,” said Vince Torres, chief marketing officer, DIRECTV. “As the TV world continues to get complicated, I think viewers will really see our passion to bring sports and entertainment back together, all in one place. And it doesn’t hurt to have the help of Ghostbusters and some of baseball’s greatest icons.”view more - Creative
Categories: Streaming Services, Media and EntertainmentTBWA\Chiat\Day, Wed, 20 Apr 2022 15:00:26 GMT