Barrett Hofherr Acquires Funworks

Barrett Hofherr, the “biggest small agency in the world,” just got a little bigger by acquiring Oakland-based Funworks. This move not only marks a significant step in Barrett Hofherr’s continued growth but also reinforces its vision of advertising as a potent blend of optimism and innovation.

Funworks, known for its unique approach combining sketch comedy, improv, and design thinking has been a novel creative shop since its inception eight years ago. Their innovative method of co-collaboration with clients and consumers has earned them Ad Age Small Agency of the Year honours, multiple global creative awards, and an impressive client roster that includes Clorox, Ubisoft, Amazon, Pinterest, Logitech, ESPN, and Hint Water.

As part of the acquisition, Funworks co-founder and chief creative officer Craig Mangan will join Barrett Hofherr working alongside Founder and CCO Jamie Barrett and executive creative director Todd Eisner. Craig will not only focus on elevating the department but also experiment with innovative processes and technologies to deliver efficient, high-value creative solutions.

The acquisition isn’t just a business move - it’s a reunion. Jamie and Craig previously collaborated for more than a decade at Goodby, Silverstein & Partners, creating iconic campaigns such as NBA’s 'There Can Only Be One' and Xfinity’s 'It’s Comcastic.'

Jamie said, “I’ve always believed the best work happens when you surround yourself with people you admire and just plain like. Craig’s not only a great innovator and creative talent, he’s also good people. I can’t wait to get the band back together.”

Barrett Hofherr views this move as key to keeping clients ahead of the curve. By combining creativity and innovative processes, the expanded agency aims to deliver work that not only resonates with audiences but also gives clients a distinct competitive advantage.

Partner/chief strategy officer Matt Hofherr emphasised, “In an industry often bogged down by cynicism, optimism is a strategic advantage. We’re not just talking about being positive; we’re actively experimenting and innovating to unlock new value for our clients.”

“Jamie has always been relentless in creating work that makes people smile, think, and act,” added Craig. “I’ve never worked with anyone better at it. And he does it all while having fun and laughing, which perfectly aligns with Funworks’ ethos.”