BarkleyOKRP Launches MissionOne Media

BarkleyOKRP is expanding its ‘Big Indie’ model with the launch of a new brand called MissionOne Media. With over $1.1 billion in billings and 200 employees, MissionOne will be overseen by veteran media executive Sean Corcoran, who joined BarkleyOKRP in August 2024 after serving as U.S. CEO of IPG’s Mediahub.

The new entity is designed for growth brands that want to bring creativity, curiosity, and control back to their media. The service is built for brands that need full funnel media, integrated media and creative, analytics, and CRM. Unlike most media companies, MissionOne is an interconnected offering within BarkleyOKRP, an award-winning, full-service agency, and it has a foundation built on Adlucent’s proprietary technology.

“We are building a 'Big Indie’ model that is unique in the industry,” said Jeff King, CEO of BarkleyOKRP. “It has all of the scale and sophistication of the big holding companies, with the agility and creativity of independents. MissionOne Media is a critical and interconnected brand to help deliver on this promise. Media is the largest investment marketers make and they deserve to have a transparent partner that integrates completely and continuously with creative to deliver results. This is the promise and goal of BarkleyOKRP and MissionOne.”

MissionOne was formed from BarkleyOKRP’s existing media practice and Adlucent, the performance media and marketing technology company BarkleyOKRP acquired in May 2024. Adlucent’s proprietary tech stack will power MissionOne.

“Growth marketers need media that has both scale and soul,” said Sean Corcoran, president of MissionOne Media. “Our goal is to bring creativity, curiosity, and control back to the world of media. By blending creativity with cutting-edge data, AI, performance tools, and top notch talent overseeing it all, we ensure every media dollar works harder—and smarter—for growth brands.”

Under Corcoran’s leadership, MissionOne Media will continue to expand its media, data, analytics, CRM, retail media and digital experience capabilities. Over the past six months, Corcoran has assembled a leadership team that includes new hires with veteran brand-side marketer Pat LaCroix, as EVP media and growth, Demian Brink, chief data and analytics officer, Dan Davies, EVP product and Ernest Meadows III, EVP planning. They join the existing leadership team that includes BarkleyOKRP chief media officer Reshma Karnik, Madeline Juneau, SVP data and analytics, Matt Zeiger, SVP, data and tech, Sue Krieg, SVP business operations, and Benjamin McCabe, SVP, CRM. Additionally, Jim Butler, a former Merkle executive, joins as an outside consultant.

MissionOne Media launches with numerous clients including recently awarded work for National Pork Board, Suja Life, TGL, Mariner, AMC, Ruiz Foods, The Vitamin Shoppe, Rawlings, and Global Industrial.

The ”Rocket Ship” has been part of the Barkley brand since its inception and was the inspiration behind the name and brand design for MissionOne Media. It speaks to the company’s astronaut-like spirit of exploring new frontiers in media with the backing of science and data.