BarkleyOKRP Comes Out Swinging in Launch of New Golf League TGL

TGL presented by SoFi, the new prime time team golf league founded in partnership with Tiger Woods and Rory McIlroy’s TMRW Sports, is introducing its high-tech approach to the sport with a multimedia campaign designed to showcase its blend of golf, technology, and entertainment. The launch campaign, from BarkleyOKRP, introduces TGL’s original format to fans around the globe in advance of its January 7th broadcast debut on ESPN and ESPN+. 

Designed as a modernised take on a sport with hundreds of years of history, TGL is a season of fast-paced matches between a league of six teams of PGA TOUR stars and backed by some of the biggest names in sports. Each match takes place in the custom-built SoFi Center, which features the world’s largest golf simulator with real grass and sand, and a tech-infused short game complex and putting green that rotates and morphs between holes – all in an indoor, arena setting like nothing else in golf. As the voiceover in the spot explains: ‘24 of the best players in the world, pitted against each other. Three versus three. In a first-of-its-kind arena. More Tiger, more Rory, more everybody.’

“We’re not exaggerating when we say ‘you haven’t seen golf like this,’” explained Regina O’Brien, CMO of TGL. “Our new campaign shows how TGL is designed to engage a wider audience, inviting both die-hard and new fans alike into this reimagined golf experience. By merging technology, prime time, and team matches, TGL promises to captivate and create a new way fans connect with the sport.”

The advertising will tee off Monday, Nov. 18th, with a blend of  television, online video, social, and radio content, which is timed to 50 days out milestone before the league’s first-ever match in January. The debut ad spot, 'Any Questions?', features a fast-paced, mixed-media montage featuring Tiger Woods and Rory McIlroy that throws viewers into the thrilling world of TGL. A frenetic voice-over sets the stage, hyping TGL’s unique gameplay elements that include:

• Unmatched Talent: 24 of the world’s best PGA TOUR players, including Woods and McIlroy, competing in 3v3 team matches.
• Ground breaking Gameplay: Features like shot clocks, mic’d-up players, and dynamic green technology that literally morphs between each hole adds a new definition for team golf.
• City-Based Teams: Teams representing Atlanta, Boston, Los Angeles, New York, the Bay Area, and Jupiter - give fans a local connection to the competition.
• Game-Changing Arena: A first-of-its-kind, high-tech golf arena where the stakes are raised, and every putt matters.

“As avid golf fans and players, having the opportunity to explain and introduce such a vibrant new take on the sport was like hitting a hole in one,” said Andy Sciamanna, GCD at BarkleyOKRP. “Our strategy was to build excitement and a sense of swagger to TGL as it ushers in a novel approach to a game designed to be watched, cheered and enjoyed just as you do for other team sports.”

TGL currently has signed 11 commercial partnerships, including SoFi as presenting and naming rights partner; three founding partners with Best Buy, Businessolver, and Genesis; and a roster of official partnerships including ESPN, Fanatics, Full Swing, PGA TOUR Superstores, CapTech, ONEFlight, and more.