Barkley Joins Dawn’s Modern Marketing Portfolio
Dawn announced that integrated creative agency Barkley has joined the Dawn portfolio of best-in-class, independent agencies. Based in KC and with full-service offices in Boulder, Pittsburgh and New York City, the 400-person agency is well-recognised for leading iconic brands including Planet Fitness, Dairy Queen, Terminix and ShopRite.
Barkley has been collaborating with Dawn and its talented agencies on several clients and new business opportunities, leveraging Dawn’s centralised data science, advanced analytics and econometric measurement. Barkley will share offices in Dawn’s Manhattan location, further driving seamless collaboration and expanding the agency’s NY presence.
“As we continue to build the Modern Marketing portfolio, Barkley brings exceptional expertise in fully integrated marketing for key verticals that demand the balance of creativity + data science. The agency has helped build iconic brands in retail/restaurants, healthcare and CPG,” said Dawn CEO Bob Kantor.
Barkley president Dan Fromm said: “As our business continues to grow, we are going to keep adding more capability in data services and performance analytics. The team at Dawn provides great synergy in this area. We’re excited to work with the talented agencies in the Dawn portfolio and having our growing New York team housed in their space will be an added bonus for future collaboration.”