Mon, 13 Mar 2023 10:01:22 GMT
Olympic Gold medallist skier Mikaela Shiffrin achieved last Saturday the record breaking feat of her whole career, receiving the honour of being the 'greatest skier of all time'. Winning her 87th World Cup victory, Mikaela has become a legend in her own right, breaking the world record of 86 victories held for 34 years by Swedish ski racer Ingemar Stenmark.
The victory marks the end of a chase that has lasted almost a decade since Mikaela burst onto the scene in 2011. 12 years of togetherness in which Mikaela and Barilla have always shared strong values as well as a commitment to important causes. Since the very beginning, Barilla has been there to witness and support her successes through a bond of sincerity, dedication, and passion on and off the slopes. The brand, together with the creative and strategic consultancy of Publicis Italy / Le Pub, has launched a special project to praise Mikaela's well-deserved victory and wish her the very best of luck in her future endeavours.
As greatness starts with a great recipe, BluRhapsody by Barilla has designed a new special limited-edition pack uniquely for Mikaela, with pasta in the shape of an '8' and a '7' to honour her enormous achievement. The first pack will be gifted to Mikaela as a sign of love and a tribute to her long-lasting partnership to date, while the 86 other packs will be both auctioned and sold via the Charity Stars platform. All proceeds from the sale will go to support Food for Soul charity, a non-profit organisation founded by chef Massimo Bottura to raise awareness on the topics of food wastage and hunger.
As leaders in their respective fields, Barilla and Mikaela have forged a unique connection that has seen these two icons build a world-class partnership. Over the years, this has been consolidated and turned into a strong friendship based on love, respect, and gratitude. To seal this special tie, Barilla has also launched the film campaign #ASignOfLovein87Seconds, signed by Publicis Italy / Le Pub.
The content is an emotional portrait of Shiffrin’s rise to success, relentless effort, and positive dedication to her career. The campaign will involve Barilla’s social channels (YouTube, Facebook, and Instagram), and will create a real community engagement, linking the brand to the athlete’s official fan base as supporters and amplifiers.
Genres: People, Dialogue
Categories: Rice, Pasta and Noodles, FoodPublicis Italy, Mon, 13 Mar 2023 10:01:22 GMT