Bank of the Philippine Islands' Latest Campaign Turns Dreams into Reality

Through creative agency BBDO Guerrero, BPI has released a new campaign that aims to inform new and existing customers of the promise of turning your dreams into reality with the most trusted bank in the country. BBDO Guerrero won this appointment following a competitive pitch.

BPI has always been there for their customers, be they new or existing, whether they have joined the bank recently or will be with them in the next five years. BPI makes their goals a reality and it begins with one simple step – opening an account online in as quick as five minutes, to start a relationship with BPI, one of the most trusted banks in the country, which has been in existence for over 170 years.

BPI's chief customer and marketing officer Cathy Santamaria said: "BPI is a partner to help achieve the goals of new and existing customers. With our vast network and innovative products and services, we are here to support Filipino's everyday needs and ambitions. We are very excited to be working with BBDO Guerrero on this campaign."

David Guerrero, BBDO creative chairman, said: "Our idea is to communicate the ease of starting a long-term relationship with the country’s most trusted financial institution to everyday consumers. We hope that this project is the first of many for this newfound partnership."