Ballantine’s and Work Club unleash tshirtOS in new film

Work Club, the digital creative agency, continues its collaboration with Ballantine’s whisky and its “Leave An Impression” brand campaign by showing the adventures and the potential of the world’s first programmable T-shirt.

 

Hot on the heels of revealing tshirtOS :: the world’s first programmable t-shirt ( which had over 400,000 views on YouTube in two weeks) Work Club and Ballantine’s today launched a short film showing the digitally connected,100% cotton fashion item in full force. 

 

 

The short film is an 80’s inspired romp, directed by Kim Gehrig of Somesuch & Co, in which two friends, custodians of tshirtOS go on a roller-coaster of a night as they ‘accidentally’ take their futuristic threads out on the town, even though they have the launch presentation the next morning. tshirtOS leads them into weird and wonderful places, always the centre of attention and catalyst for an adventure they’ll never forget. With everyone they meet wanting to get their hands on the 1024 LED screen of the internet-connected, impression-leaving tshirtOS, can they get it back unscathed for the big presentation?

 

Ben Mooge, Creative Partner, Work Club says: "We used to dream of things like this. 80’s movies promised us hoverboards and weird science, and now tshirtOS is here. What you do with it is up to you...”

 

tshirtOS is produced in partnership with clothing brand CuteCircuit and celebrates creativity and personal expression by reinventing and reinvigorating the original canvas of self expression, the T-shirt, giving it a decidedly 21st century upgrade. The technology connects the T-shirt to the Internet using a built-in operating system controlled by a mobile application, allowing wearers to programme the message. Among other functionalities, the T-shirt can also share songs, play music directly from iTunes via a head-phone jack and take photos using the world's smallest built-in digital camera.

 

Other films of tshirtOS being unleashed around the world will be released over the coming weeks, including tshirtOS being tested in Mexico City and São Paulo. The films will be available on tshirtOS.com along with further information around the project.

 

The ultimate goal is to create the world's first commercial digital T-shirt. As a prototype, tshirtOS is expensive, but the more interest there is, the more accessible the price will become, so if enough people want one, tshirtOS will be produced and purchasable. Interest and demand for tshirtOS is being captured at tshirtOS.com through a registration form. 

 

“Since we unleashed tshirtOS into the world, thousands of people have said they want one. To those who haven’t registered yet, go and watch the film,” says Ballantine’s Digital Manager, Rohan Nayee.

 

 

Credits

Agency, city: Work Club, London

Production partner, city: CuteCircuit, London

Creative directors: Andy Sandoz, Ben Mooge

Director: Kim Gehrig

Creatives: Joe Corcoran, Julie Barnes

Producer: Tom Gardner

Strategist: Niccolo Rigo

Film production company: Somesuch & Co.