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Baby Nut Comes of Age to Help Shellebrate Birthdays in Style

12/08/2020
Advertising Agency
New York, USA
62
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Only months after VaynerMedia introduced him to the world, Peanut Jr. gives those who missed out on birthday celebrations a day to remember

It seems like only yesterday VaynerMedia introduced Baby Nut and captured America’s heart on Super Bowl Sunday and now he is growing up.

Baby Nut is growing into Peanut Jr. and turning the legal drinking-age of twenty fun! Time moves fast in peanut years and Baby Nut hit a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr. But the spirit and wisdom of Mr. Peanut continues to live on in Peanut Jr. as he embarks on this new, nutty stage of life.  

For his 21st birthday, Peanut Jr. wants to help others who missed out on parties these past few months and give them a birthday they’ll always remember. Three lucky fans who had or will have a birthday in quarantine will win $2,100 in cash delivered to their doorstep by the iconic NUTmobile. To enter, fans must share their dream birthday gift in ten words or less on Twitter and include #MakeMyBirthdayNuts #Sweepstakes. The chance to win a birthday present from Peanut Jr. runs from August 11th to August 24th. 

Whether they spend their birthday winnings on a personal-sized backyard pool, a bean bag chair, or a bunch of mixed nuts, it’s sure to be a nutty celebration.


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