AXIS Awards 2025 Winners: Colenso BBDO, The Sweetshop, and Mars Win Big
Last night, the 45th AXIS Awards were held at the Viaduct Events Centre in Auckland, where the industry gathered to recognise and acknowledge outstanding creative campaigns from the past 12 months. Following a two-month entry period and XX rounds of judging by industry experts, the Commercial Communications Council awarded 84 Bronze, 62 Silver, 30 Gold and 3 Grand Prix’s along with winners across our Special Awards.
Gary Steele, this year's convenor of judges, stated, “AXIS is about celebrating creativity that makes you jealous and this year was no different. The winning entries did just that through their smart thinking and beautiful craft, and I’m sure when you see them, you will be as jealous as I was”.
The 2025 AXIS Awards were presented by the Comms Council and were made possible through sponsorship from Cartology, Meta, NZME, oOh!media, Stuff, The Radio Bureau, and TVNZ.
The Comms Council extends congratulations to all finalists and winners of the 2025 AXIS Awards.
Winners:
CASTING
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Gold
The Sweetshop, Waka Kotahi - New Zealand Transport Agency: Hard Lessons – Silver
The Sweetshop, Auto Trader: Tell New Zealand about your car – Silver
3&7, One NZ: Finding Jade – Bronze
Good Oil Films, Department of Social Services: Stop It At The Start – Bronze
Good Oil Films, Les Mills: Be Imperfect – Bronze
The Sweetshop, Canterbury of New Zealand: Canterbury of New Zealand | 120 Years – Bronze
MOFA, Olivani: Forever Young – Finalist
Scoundrel, Medical Assurance Society: The Overthinker – Finalist
The Sweetshop, Goodman Fielder: I'm Bored Too – Finalist
PRODUCTION DESIGN
Good Oil Films, Department of Social Services: Stop It At The Start – Silver
Scoundrel, Medical Assurance Society: The Overthinker – Silver
Bastion Shine, Whittaker's: Pantry Piece – Bronze
FINCH Company, Pure Blonde: A Place Purer Than Yours – Finalist
Good Oil Films, Entain: Bet It Out – Finalist
The Sweetshop, Auto Trader: Tell New Zealand about your car – Finalist
CINEMATOGRAPHY
The Sweetshop, Waka Kotahi - New Zealand Transport Agency: Hard Lessons – Gold
3&7, Waka Kotahi / New Zealand Transport Agency: Safer Vehicles – Silver
The Sweetshop, Canterbury of New Zealand: Canterbury of New Zealand | 120 Years – Silver
Good Oil Films, Les Mills: Be Imperfect – Bronze
Scoundrel, Medical Assurance Society: The Overthinker – Bronze
Supernormal, World Health Organisation: The Stories Of Our Lives – Bronze
3&7, One NZ: Finding Jade – Finalist
The Sweetshop, Auto Trader: Tell New Zealand about your car – Finalist
EDITING
The Sweetshop, Auto Trader: Tell New Zealand about your car – Gold
FINCH Company, Pepperstone: Don't Be Fine With It - Tennis – Silver
The Sweetshop, Waka Kotahi - New Zealand Transport Agency: Hard Lessons – Bronze
Good Oil Films, Les Mills: Be Imperfect – Bronze
FINCH Company, BNZ: A World Without Coffee – Finalist
Good Oil Films, Department of Social Services: Stop It At The Start – Finalist
The Sweetshop, Goodman Fielder: I'm Bored Too – Finalist
The Sweetshop, Canterbury of New Zealand: Canterbury of New Zealand | 120 Years – Finalist
ANIMATION
Assembly, Hospitals United for Sick Kids: Lightyears from home – Gold
FINCH Company, Contact: Flatties – Silver
Blockhead VFX & The Sweetshop & Special Group NZ, Squirrel: Wake Up To The Squirrel Effect – Bronze
VISUAL EFFECTS
MOFA & Fathom VFX, Myer: Humbug – Bronze
DIRECTION
3&7, Waka Kotahi / New Zealand Transport Agency: Safer Vehicles – Silver
The Sweetshop, Canterbury of New Zealand: Canterbury of New Zealand | 120 Years – Silver
The Sweetshop, Waka Kotahi - New Zealand Transport Agency: Hard Lessons – Silver
The Sweetshop, Auto Trader: Tell New Zealand about your car – Silver
3&7, One NZ: Finding Jade – Bronze
FINCH Company, New Zealand Herpes Foundation (NZHF): Make New Zealand The Best Place In The World To Have Herpes – Bronze
Scoundrel, Medical Assurance Society: The Overthinker – Bronze
Honeymoon Films, CERT NZ: Use That Password – Bronze
FINCH Company, Pepperstone: Don't Be Fine With It - Tennis – Finalist
FINCH Company, Pepperstone: Don't Be Fine With It - Suits – Finalist
Motion Sickness, Les Mills: Be Imperfect – Finalist
The Sweetshop, Goodman Fielder: I'm Bored Too – Finalist
ORIGINAL COMPOSITION
Beatworms, Fonterra Anchor: Milk Real Good - Lance – Silver
The Sweetshop, Canterbury of New Zealand: Canterbury of New Zealand | 120 Years – Silver
Liquid Studios, Whittaker's: Pantry Piece – Bronze
Beatworms, Fonterra Anchor: Milk Real Good - Alban – Finalist
BEST USE OF ADAPTED MUSIC
Franklin Rd Music & Sound, Qantas: Qantas - Just the Two of Us – Finalist
VML and Larry Killip, Kaibosh: Rescued Jingles – Finalist
SOUND DESIGN
Liquid Studios, Waka Kotahi: Motorcycles – Silver
ART DIRECTION - DIGITAL
Special, University of Otago - Ōtākou Whakaihu Waka: Down For It – Silver
Clemenger UnLtd, Ministry of Social Development: Love Creep – Bronze
ART DIRECTION - EXPERIENTIAL
DDB Group Aotearoa, Sky: House of the Dragon 'Baattlewear' – Silver
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Bronze
ART DIRECTION - OUT OF HOME
Motion Sickness, Karangahape Road Business Association: EAT IT – Gold
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign - Fizz – Silver
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign - Galaxy – Bronze
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign - Sunny Side Up – Bronze
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Bronze
Augusto / UFO Rodeo, Sustainable Coastlines: Trash Species of Aotearoa New Zealand – Finalist
TBWA\New Zealand, Fonterra - Anchor: Anchor: Real Milk. Real Good. – Finalist
COPYWRITING - FILM & VIDEO
Clemenger UnLtd, Ministry of Social Development: Love Creep #21 Gaslighting – Silver
EightyOne, MAS: The Overthinker – Bronze
FCB Aotearoa, ONE NEW ZEALAND: Finding Jade – Bronze
Special, DB Breweries: Export Ultra Cold Call Back Service – Bronze
Special, National Cyber Security Centre: Scamathon – Bronze
Clemenger UnLtd, Ministry of Social Development: Love Creep #07 Threats of Self-Harm – Finalist
COPYWRITING - PRINT
FCB Aotearoa, NZTA Waka Kotahi: Hard Lessons – Finalist
COPYWRITING - OUT OF HOME
Colenso BBDO, Delivereasy: Delivereasy Fish and Chips – Finalist
Colenso BBDO, Delivereasy: Delivereasy Only Cowards Surrender – Finalist
COPYWRITING - RADIO
Droga5 Aotearoa, No Ugly: No Ugly - Perineum Sunning? No thanks – Finalist
Droga5 Aotearoa, No Ugly: No Ugly - Coffee Enema? No thanks – Finalist
Droga5 Aotearoa, No Ugly: No Ugly - Yoni Steaming? No thanks – Finalist
Droga5 Aotearoa, No Ugly: No Ugly Sport - Indoor Soccer – Finalist
Droga5 Aotearoa, No Ugly: No Ugly Sport - Backyard Cricket – Finalist
Droga5 Aotearoa, No Ugly: No Ugly Sport - Charity Fun Run – Finalist
COPYWRITING - DIGITAL
Clemenger UnLtd, Ministry of Social Development: Love Creep – Silver
COPYWRITING - OTHER
Special, DB Breweries: Export Ultra Cold Call Back Service – Silver
DESIGN - 360
4AM, Auto Trader: Auto Trader - Brand Identity – Bronze
Motion Sickness Design Office, Four Words: Four Words – Bronze
DESIGN - PRODUCT TECH
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Silver
Motion Sickness, Whānau Ora: Real-Time Reo – Silver
Daylight, Sustainable Seas: Tohorā – Finalist
DESIGN - PRODUCT NON-TECH
Saatchi & Saatchi, Coastal Trail: Trail Raiser – Finalist
DESIGN - EXPERIENCE
Colenso BBDO, Spark New Zealand: Killabyte – Gold
Special, DB Breweries: Export Ultra Cold Call Back Service – Silver
Clemenger UnLtd, Ministry of Social Development: Love Creep – Bronze
DESIGN - IMAGE
Motion Sickness, Karangahape Road Business Association: EAT IT – Gold
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign – Silver
Special, National Cyber Security Centre: Scamathon – Silver
Saatchi & Saatchi, Toyota New Zealand: Lexus Amazing Replays – Finalist
Stanley St, Citizens Advice Bureau: Advice Auctions – Finalist
TBWA\New Zealand, Fonterra - Anchor: Anchor: Real Milk. Real Good. – Finalist
USER INTERFACE DESIGN (UI)
DDB Group Aotearoa, Volkswagen NZ: The Greenprint – Finalist
DESIGN - WEBSITE
Assembly, Ministry of Social Development: Love Creep – Bronze
Grafik, Motion Sickness Design Office: Bronze
LESS THAN 30 SECONDS
DDB Group Aotearoa, Goodman Fielder: Puhoi Valley 'Naughty' - Caveman – Bronze
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Turn off your phone – Finalist
30 SECONDS
FCB Aotearoa, NZTA Waka Kotahi: Safer Vehicles – Silver
Colenso BBDO, Bank of New Zealand: Sorry Russell – Bronze
FCB Aotearoa, ONE NEW ZEALAND: Power Bill – Finalist
OVER 30 SECONDS
4AM, Auto Trader: Auto Trader - Tell NZ About Your Car – Silver
EightyOne, MAS (Medical Assurance Society): The Overthinker – Silver
Saatchi & Saatchi, Pepperstone: Don't Be Fine With It - 80s McEnroe – Silver
Saatchi & Saatchi, Pepperstone: Don't Be Fine With It - Bad Suit – Silver
FCB Aotearoa, ONE NEW ZEALAND: Finding Jade – Bronze
Special, DB Breweries: Export Ultra Cold Call Back Service – Bronze
FCB Aotearoa, ONE NEW ZEALAND: Switcheroo – Finalist
FCB Aotearoa, NZTA Waka Kotahi: Hard Lessons – Finalist
Motion Sickness, Les Mills New Zealand: Be Imperfect – Finalist
CAMPAIGNS
Special, National Cyber Security Centre: Scamathon – Silver
FCB Aotearoa, ONE NEW ZEALAND: Let's Get Connected – Bronze
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Putting NZ on Patrol – Bronze
Special, DB Breweries: Export Ultra Cold Call Back Service – Finalist
INNOVATION IN TV, CINEMA, OR VOD
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Putting NZ on Patrol – Silver
TV & BROADCAST - LESS THAN 90 SECONDS
Saatchi & Saatchi, Toyota New Zealand: Lexus Amazing Replays – Finalist
BRANDED CONTENT CAMPAIGN
Saatchi & Saatchi, Toyota New Zealand: Lexus Amazing Replays – Bronze
TBWA\New Zealand, ANZ Bank New Zealand: Putting NZ on Patrol – Bronze
MUSIC CONTENT
DDB Group Aotearoa, McDonald's New Zealand: Make It Click – Finalist
INNOVATION IN BRANDED CONTENT
Colenso BBDO, Spark New Zealand: Killabyte – Gold
Saatchi & Saatchi, Toyota New Zealand: Lexus Amazing Replays – Bronze
MAGAZINE
FCB Aotearoa, NZTA Waka Kotahi: Hard Lessons (Mathew) – Finalist
FCB Aotearoa, NZTA Waka Kotahi: Hard Lessons (Nigel) – Finalist
Pitchblack, Norsewear: Fly the flag – Finalist
NEWSPAPER
Colenso BBDO, Mars: Don't Judge, Adopt: Glasses. – Finalist
Colenso BBDO, Mars: Don't Judge, Adopt: High School. – Finalist
Colenso BBDO, Mars: Don't Judge, Adopt: Goths. – Finalist
FCB Aotearoa, Green Cross Health - Life Pharmacy: Thankfully on Uber Eats (Condoms) – Finalist
FCB Aotearoa, Green Cross Health - Life Pharmacy: Thankfully on Uber Eats (Rectal Cream) – Finalist
FCB Aotearoa, Green Cross Health - Life Pharmacy: Thankfully on Uber Eats (Pregnancy Test) – Finalist
FCB Aotearoa, Nestle: Puppy News-pee-per – Finalist
Stanley St, Restaurant Brands - KFC: KFCURRENCY – Finalist
PRINT - CAMPAIGN
FCB Aotearoa, Green Cross Health - Life Pharmacy: Thankfully on Uber Eats – Finalist
FCB Aotearoa, NZTA Waka Kotahi: Hard Lessons – Finalist
INNOVATION IN PRINT
FCB Aotearoa, Nestle: Puppy News-pee-per – Bronze
OUT OF HOME - STANDARD
FCB Aotearoa, Mercury: Password's on the Back – Bronze
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign - Sunny Side Up – Finalist
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign - Fizz – Finalist
Motion Sickness, Karangahape Road Business Association: EAT IT – Finalist
Saatchi & Saatchi, DB Breweries: Tui - Yeah Righting The Country – Finalist
Stanley St, Restaurant Brands - KFC: KFCURRENCY – Finalist
TBWA\New Zealand, Fonterra - Anchor: Anchor: Real Milk. Real Good. (Popeye) – Finalist
OUT OF HOME - SPECIAL BUILD
TBWA\New Zealand, ANZ Bank New Zealand: ANZ x AFC Day One – Finalist
OUT OF HOME - NON-TRADITIONAL
DDB Group Aotearoa, McDonald's New Zealand: McDonald's Ad-ons – Silver
Saatchi & Saatchi, Toyota New Zealand: Hilux 3.5 Tonne Headline – Silver
DDB Group Aotearoa, Sky: House of the Dragon 'Baattlewear' – Finalist
Dentsu Creative Aotearoa, Tegel Foods Ltd: Free Range Crowds – Finalist
Dentsu Creative Aotearoa, Woolworths New Zealand: The Bee Supermarket – Finalist
FCB Aotearoa, Foodstuffs NZ: PAK'nRAVE – Finalist
FCB Aotearoa, Foodstuffs NZ - PAK'nSAVE: Wall of Frames – Finalist
Special, Tourism New Zealand: Pou-o-Kai: The restaurant with the most stars – Finalist
TBWA\New Zealand, ANZ Bank New Zealand: ANZ x AFC Day One – Finalist
OUT OF HOME - INTERACTIVE
FCB Aotearoa, Mercury: Big Crowd Energy Meter – Finalist
FCB Aotearoa, Mercury: Password's on the Back – Finalist
Special, DB Breweries: Export Ultra Cold Call Back Service – Finalist
OUT OF HOME - CAMPAIGN
DDB Group Aotearoa, McDonald's New Zealand: McDonald's Ad-ons – Silver
Motion Sickness, Karangahape Road Business Association: EAT IT – Silver
4AM, Auto Trader: Auto Trader - Win a Billboard OOH Campaign – Bronze
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Bronze
FCB Aotearoa, Green Cross Health - Life Pharmacy: Awkboards – Bronze
Colenso BBDO, Mars: Don't Judge, Adopt. – Finalist
Droga5 Aotearoa, No Ugly: The bacteria that grew a campaign – Finalist
Motion Sickness, Whānau Ora: Real-Time Reo – Finalist
Stanley St, Restaurant Brands - KFC: KFCURRENCY – Finalist
TRANSIT
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Silver
DDB Group Aotearoa, Volkswagen NZ: The Greenprint – Finalist
Special, KFC: All aboard the Gravy Train – Finalist
INNOVATION IN OUT OF HOME
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Silver
FCB Aotearoa, Green Cross Health - Life Pharmacy: Awkboards – Finalist
Motion Sickness, Whānau Ora: Real-Time Reo – Finalist
RADIO - 30 SECONDS OR LESS
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Fraud Reflections - Black Friday – Bronze
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Fraud Reflections - Cyber Monday – Finalist
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Fraud Reflections - Boxing Day – Finalist
RADIO - OVER 30 SECONDS
Droga5 Aotearoa, No Ugly: Backyard Cricket – Silver
Droga5 Aotearoa, Part of Accenture Song, No Ugly: Indoor Soccer – Bronze
Droga5 Aotearoa, No Ugly: Charity Fun Run – Finalist
RADIO - CAMPAIGNS
FCB Aotearoa, Green Cross Health - Life Pharmacy: Thankfully on Uber Eats – Silver
Droga5 Aotearoa, No Ugly: Say Yes Please to Winning – Bronze
Clemenger UnLtd, Ministry of Social Development: Going Through The Emotions – Finalist
Droga5 Aotearoa, No Ugly: Weird Wellness? No thanks – Finalist
Pitchblack Partners, VTNZ: Pete from Papakura – Finalist
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Fraud Reflections – Finalist
INNOVATIVE USE OF RADIO & AUDIO
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
Federation, Maritime New Zealand: The World's Longest Safety Briefing – Finalist
Federation, Maritime New Zealand: Trip Report Takeover – Finalist
LONGFORM AUDIO
FCB Aotearoa, Foodstuffs NZ: PAK'nRAVE – Finalist
Federation, Maritime New Zealand: The World's Longest Safety Briefing – Finalist
DIRECT - PHYSICAL
Saatchi & Saatchi, Coastal Trail: Trail Raiser – Bronze
Federation, Maritime New Zealand: Safety Message In A Bottle – Finalist
DIRECT - DIGITAL
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
Colenso BBDO, Mars: Meowzer – Gold
Clemenger UnLtd, Ministry of Social Development: Love Creep – Silver
Special, DB Breweries: Export Ultra Cold Call Back Service – Silver
FCB Aotearoa, Mercury: Password's on the Back – Finalist
Stanley St, Citizens Advice Bureau: Advice Auction – Finalist
DIRECT - CAMPAIGN
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
Clemenger UnLtd, Ministry of Social Development: Love Creep – Silver
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Silver
TBWA\New Zealand, ANZ Bank New Zealand: ANZ Putting NZ on Patrol – Bronze
Stanley St, Citizens Advice Bureau: Advice Auctions – Finalist
CREATIVE USE OF DATA IN DIRECT
Colenso BBDO, Mars: Meowzer – Gold
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Silver
Colenso BBDO, Spark New Zealand: Killabyte – Bronze
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Bronze
INNOVATION IN DIRECT
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
Special, DB Breweries: Export Ultra Cold Call Back Service – Bronze
IN-STORE PRINT
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Silver
Saatchi & Saatchi, Coastal Trail: Trail Raiser – Finalist
OUT OF STORE DIGITAL
DDB Group Aotearoa, McDonald's New Zealand: InstaGrim – Finalist
CREATIVE PROMOTIONAL EXPERIENCE
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Silver
Special, KFC: KFCURRENCY – Silver
Dentsu Creative Aotearoa, Woolworths New Zealand: The Bee Supermarket – Bronze
Special, KFC: All aboard the Gravy Train – Bronze
FCB Aotearoa, Mercury: Password's on the Back – Finalist
Special, Tourism New Zealand: Pou-o-Kai: The restaurant with the most stars – Finalist
PURCHASE EXPERIENCE
Special, KFC: KFCURRENCY – Silver
DDB Group Aotearoa, New World Supermarkets Limited: Xmas SOS Vending Machine – Bronze
Thinkerbell, Lion Hyoketsu: Japan's #1 RTD seeks NZ #1 hand – Bronze
INNOVATION IN RETAIL
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Gold
DIGITAL & INTERACTIVE CAMPAIGN
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
Clemenger UnLtd, Ministry of Social Development: Love Creep – Silver
TECH DRIVEN CREATIVE
Colenso BBDO, Mars: Adoptable. By PEDIGREE – Gold
FCB Aotearoa, Green Cross Health - Life Pharmacy: Awkboards – Bronze
Motion Sickness, Whānau Ora: Real-Time Reo – Finalist
USE OF DATA IN DIGITAL
Colenso BBDO, Mars: Meowzer – Bronze
FCB Aotearoa, Green Cross Health - Life Pharmacy: Awkboards – Bronze
Motion Sickness, Whānau Ora: Real-Time Reo – Finalist
INNOVATION IN DIGITAL
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
Colenso BBDO, Spark New Zealand: Killabyte – Finalist
TBWA\New Zealand, 2degrees New Zealand: 2degrees Aupiki - The World's first TikTok Final. – Finalist
BRAND EXPERIENCE & ACTIVATION - SINGLE
Special, KFC: KFCURRENCY – Gold
Special, Tourism New Zealand: Pou-o-Kai: The restaurant with the most stars – Silver
Dentsu Creative Aotearoa, Woolworths New Zealand: The Bee Supermarket – Bronze
TBWA\New Zealand, ANZ Bank New Zealand: ANZ x AFC Day One – Bronze
Bastion Shine, Air New Zealand: The Flight That Almost Skipped Christmas – Finalist
DDB Group Aotearoa, Sky: House of the Dragon 'Baattlewear' – Finalist
FCB Aotearoa, Foodstuffs NZ: PAK'nRAVE – Finalist
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Finalist
BRAND EXPERIENCE & ACTIVATION - INTEGRATED CAMPAIGN
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
Colenso BBDO, Spark New Zealand: Killabyte – Finalist
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Finalist
TBWA\New Zealand, 2degrees Mobile: 2degrees Aupiki - The World's first TikTok Final. – Finalist
PR - SINGLE
Special, Tourism New Zealand: Pou-o-Kai: The restaurant with the most stars – Bronze
DDB Group Aotearoa, Samsung New Zealand: different. – Finalist
INFLUENCE
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
FCB Aotearoa, Foodstuffs NZ: PAK'nRAVE – Silver
DDB Group Aotearoa, McDonald's New Zealand: InstaGrim – Finalist
Special, Tourism New Zealand: Pou-o-Kai: The restaurant with the most stars – Finalist
SOCIAL VIDEO
Clemenger UnLtd, Ministry of Social Development: Love Creep #12 Isolation – Silver
Clemenger UnLtd, Ministry of Social Development: Love Creep #07 Threats of Self-Harm – Finalist
Clemenger UnLtd, Ministry of Social Development: Love Creep #9 Judging Appearance – Finalist
Clemenger UnLtd, Ministry of Social Development: Love Creep #21 Gaslighting – Finalist
Clemenger UnLtd, Ministry of Social Development: Love Creep #23 Volatility – Finalist
Saatchi & Saatchi, Toyota New Zealand: RAV4 and the D-RAVS | 'Eartime' & 'Gifting' – Finalist
Saatchi & Saatchi, Westpac: Black Friday Hangovers – Finalist
Special, DB Breweries: Export Ultra Cold Call Back Service – Finalist
UGC/CO-CREATED
Clemenger UnLtd, Ministry of Social Development: Love Creep – Gold
Thinkerbell, Lion Hyoketsu: Japan's #1 RTD seeks NZ #1 hand – Finalist
TACTICAL
DDB Group Aotearoa, Samsung New Zealand: Samsung Different Social – Finalist
Saatchi & Saatchi, Toyota New Zealand: Lexus Amazing Replays – Finalist
INNOVATION IN SOCIAL
TBWA\New Zealand, 2degrees Mobile: 2degrees Aupiki - The World's first TikTok Final – Bronze
CREATIVE USE OF MEDIA - SINGLE
DDB Group Aotearoa, McDonald's New Zealand: McDonald's Ad-ons – Gold
Saatchi & Saatchi, Toyota New Zealand: Hilux Hybrid - 3.5 Tonne Headline – Gold
FCB Aotearoa, Foodstuffs NZ - PAK'nSAVE: Wall of Frames – Bronze
Dentsu Creative Aotearoa, Woolworths New Zealand: The Bee Supermarket – Finalist
Pitchblack, Norsewear: Fly the flag – Finalist
Special, KFC: All aboard the Gravy Train – Finalist
TBWA\New Zealand, ANZ Bank New Zealand: ANZ x AFC Day One – Finalist
CREATIVE USE OF MEDIA - CAMPAIGN
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
DDB Group Aotearoa, Goodman Fielder: Vogel's 'Certified Toasters' – Silver
Special, DB Breweries: Export Ultra Cold Call Back Service – Bronze
PHD Media, PAK'nSAVE: The media placement that made a low-priced supermarket the talk of RnV – Finalist
CHARITY - MAGAZINE & NEWSPAPER OR OUT OF HOME
Augusto / UFO Rodeo, Sustainable Coastlines: Trash Species of Aotearoa New Zealand – Bronze
Daylight, Fair Food: Packed with Purpose – Finalist
Special, Wellington City Mission: Wellington's Greatest Deed – Finalist
Dentsu Aotearoa, Movember New Zealand + Life Fitness: MindSets – Finalist
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Finalist
CHARITY - DIRECT
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Silver
Dentsu Aotearoa, Movember New Zealand + Life Fitness: MindSets – Finalist
Special, Wellington City Mission: Wellington's Greatest Deed – Finalist
Special, Sexual Wellbeing Aotearoa: Emotional Support Bits – Finalist
Droga5 Aotearoa, WWF: The Finger – Finalist
CHARITY - PR
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Gold
Special, Wellington City Mission: Wellington's Greatest Deed – Silver
Droga5 Aotearoa, WWF: The Finger – Bronze
Pead / UFO Rodeo, Raukatauri Music Therapy Trust: Haka World Record – Finalist
CHARITY - BRAND ACTIVATION
EightyOne, National Collective Of Independent Women's Refuges: Safe Night Beds – Silver
Droga5 Aotearoa, WWF: The Finger – Bronze
Special, Sexual Wellbeing Aotearoa: Emotional Support Bits – Bronze
CHARITY - DIGITAL OR SCREEN
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes (Digital) – Gold
Droga5 Aotearoa, KidsCan: Helping everyone starts with helping someone – Bronze
Ogilvy New Zealand, Breast Cancer Foundation New Zealand: Normal for Me – Bronze
WANTED - BLU STEVEN, Neuro Research Charitable Trust (Cure Parkinson's NZ): One in 37 – Finalist
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes (Screen) – Finalist
CHARITY - SOCIAL MEDIA
Special, Sexual Wellbeing Aotearoa: Emotional Support Bits – Silver
CHARITY - RADIO
VML, Kaibosh: Rescued Jingles – Bronze
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Finalist
CHARITY - CAMPAIGN
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Silver
Droga5 Aotearoa, WWF: The Finger – Bronze
Ogilvy New Zealand, Breast Cancer Foundation New Zealand: Normal for Me – Bronze
EightyOne, National Collective Of Independent Women's Refuges: Safe Night Beds – Bronze
Dentsu Aotearoa, Movember New Zealand + Life Fitness: MindSets – Bronze
Special, Sexual Wellbeing Aotearoa: Emotional Support Bits – Finalist
CHARITY - CREATIVE USE OF MEDIA
Droga5 Aotearoa, KidsCan x Photolife: The Class of New Zealand – Silver
Special, Wellington City Mission: Wellington's Greatest Deed – Silver
Dentsu Aotearoa, Movember New Zealand + Life Fitness: MindSets – Bronze
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Finalist
CHARITY - INNOVATION IN CHARITY
Motion Sickness, The New Zealand Herpes Foundation: Make New Zealand the Best Place in the World to Have Herpes – Bronze
FOR GOOD - POSITIVE CHANGE COMMERCIAL
Colenso BBDO, Mars: Adoptable. By PEDIGREE. – Gold
TBWA\New Zealand, 2degrees Mobile: 2degrees Aupiki - The World's first TikTok Final. – Bronze
Dentsu Creative Aotearoa, Woolworths New Zealand: The Bee Supermarket – Finalist
Saatchi & Saatchi, Paralympics New Zealand: We'll Give You Something To Talk About – Finalist
Motion Sickness, Whānau Ora: Real-Time Reo – Finalist
INTEGRATED
Special, DB Breweries: Export Ultra Cold Call Back Service – Gold
Clemenger UnLtd, Ministry of Social Development: Love Creep – Bronze
Saatchi & Saatchi, Westpac: Black Friday Hangovers – Bronze
Saatchi & Saatchi, Chorus: The Not Fine Print – Bronze
Special, National Cyber Security Centre: Scamathon – Bronze
Saatchi & Saatchi, Toyota New Zealand: RAV4 and the D-RAVS – Finalist
Motion Sickness, Les Mills New Zealand: Be Imperfect – Finalist
SPECIAL AWARDS
CRAFT EMERGING TALENT
Good Oil Films: Connor Pritchard
ADVERTISING EMERGING TALENT
DDB Group Aotearoa: Robert & Herman
AXIS STUDENT CHALLENGE
KinSultants: Willow Whitman & Zach Riddell
AGENCY OF THE YEAR
Colenso BBDO
OUTSTANDING CONTRIBUTION TO THE INDUSTRY
Paul Prince
INNOVATION IN OUT OF HOME
Colenso BBDO, Mars: Adoptable. By PEDIGREE.
TECH DRIVEN CREATIVE
Colenso BBDO, Mars: Adoptable. By PEDIGREE.
BRAND EXPERIENCE & ACTIVATION - INTEGRATED CAMPAIGN
Special, DB Breweries: Export Ultra Cold Call Back Service
PRODUCTION COMPANY OF THE YEAR
THE SWEETSHOP
CLIENT OF THE YEAR
Mars
CRAFT GRAND AXIS
Assembly, Hospitals United for Sick Kids: Lightyears from home
GRAND AXIS
Colenso BBDO, Mars: Adoptable. By PEDIGREE.
