Fri, 10 Feb 2023 12:47:00 GMT
AXE and LOLA MullenLowe have launched the 'Oops I Forgot This At Your Place' Collection, a pre-scented clothing line designed to be left behind on purpose.
Everyone has experienced leaving a garment at a crush's place, but with AXE's latest campaign, they're giving people the chance to leave a lasting impression. The collection includes beanies, t-shirts, shirts, left-foot socks, and bandanas, each with a unique scent, meant to create an opportunity for a second date.
"People would tell us they often have taken a piece of clothing of their partner because it reminded them of how he smelt. We wanted to play a twist on that insight and help our guys feel confident to get a second chance -in case they were not quite confident the first time," states Francisco Cevasco, senior global brand manager at AXE.
Tomas Ostiglia, ECD of LOLA Mullen Lowe, says: "Being able to add more excitement to the power of an iconic fragrance like Axe with a fun and playful idea like this one, is a nice way to further strengthen the bond between our audience and the brand."
People can purchase the 'Oops I Forgot This At Your Place' Collection through delivery apps like Rappi or through interactive vending machines during Valentine's Day month. Whether it's a spontaneous gesture or a well-thought-out plan, AXE and LOLA are giving people the chance to leave a memorable scent in the heart of their crush.
Categories: Deodorant, Beauty & HealthLOLA MullenLowe, Fri, 10 Feb 2023 12:47:00 GMT