Axe Argentina Introduces 'The Cleaner'

 

‘The Cleaner’ tells the story of the guy whose responsibility it is to go and clean up any signs of partying. The campaign is for Axe/Lynx shower gel and was produced by Argentina Cine and directed by Rafael López Saubidet.

 

Online, Film and Print work combine to optimise the idea of 'The Cleaner' and to engage the audience fully. 

 

To see the films, click on the links beneath:

Case One: http://www.axe.com.ar/limpialosrastros/#/buttonVideo1

Case Two: http://www.axe.com.ar/limpialosrastros/#/buttonVideo2

Check out the Facebook page to see how you can get involved online: 

http://www.facebook.com/axeargentina?sk=wall

 

Visit Axe Argentina: http://www.axe.com.ar/limpialosrastro

 

Brand: AXE SHOWER GEL

Title: The Cleaner

AGENCY: Lowe/PONCE Buenos Aires

GENERAL CREATIVE DIRECTORS: ICARDO ARMENTANO/ANALIA RIOS/JOAQUIN CUBRIA 

ART DIRECTOR: HERNAN CERDEIRO

COPYWRITER: ARIEL SERKIN

HEAD OF TV DEPARTMENT: ROBERTO CARSILLO

AGENCY PRODUCER: ELIZABETH CREGO

PRODUCTION COMPANY: ARGENTINA CINE

DIRECTOR: RAFAEL LÓPEZ SAUBIDET

EXECUTIVE PRODUCER: MARCOS LANDAJO / NANO TIDONE

DIRECTOR OF PHOTOGRAPHY: JULIAN LEDESMA (MEX)

DIRECTOR ASSISTANT: ROBERTO CEUNINCK

ART DIRECTOR: JULIAN ROMERA

POST PRODUCTION HOUSE: PICKLE HOUSE / CHE REVOLUTION POST

EDITOR: AGUSTIN DEVITTORIO

POST CORDINATOR: ALDO FERRARI / LULI JIMENEZ

MUSIC: SWING MUSICA

SOUND HOUSE: LA CASA POST