Axe Appoints 72andSunny Amsterdam as Creative Agency

Unilever today announced that it has appointed creative company 72andSunny Amsterdam to work on its Axe brand.

Pablo Gazzera, Senior Vice President Axe, said, “We rely on a balance of long term agency relationships and fresh insight on specific projects to get the best results for Axe – and we are delighted to welcome the team from 72andSunny Amsterdam to work on the brand. They have a proven track-record, and we have no doubt that they will deliver fantastic results for Axe.”

72andSunny Amsterdam will start work immediately, leading a significant global project for Axe.

Carlo Cavallone, 72andSunny Amsterdam, Executive Creative Director, added, “Axe is a legendary brand which has consistently impacted culture. As men and manliness change and progress, Axe will be at the forefront of the next evolution. We're very excited to be at their side.”

Unilever will continue to work with other incumbent agencies for Axe.