‘AWESOME is for Everyone' in New Samsung Galaxy Campaign

​Pitch & Sync has collaborated with Wieden+Kennedy Amsterdam once more for the new global Samsung Galaxy A campaign ‘AWESOME is for Everyone - vol 2’.

P&S was tasked with creating unique compositions for seven 15-second product films, to support the main spot, highlighting the phone’s awesome features: screen, camera, battery, toughness, storage, security, performance power.

To help position the phone as a go-to device for Gen-Z, the campaign was brought to life in collaboration with real content creators. One of the main drivers of the campaign is music - all tracks were created by different producers all over the world: Weyland Mckenzie & AyChibs - ‘Screen’, Hamb Sun - ‘Camera’, Kenny Pahina - ‘Toughness’, CJ Mirra & nineteen90 Studio - ‘Performance Power’, Dj Hyperlink - ‘Battery’, hirihiri - ‘Security’, Turreekk ft. Mandy Ventrice - ‘Storage’.

“We had a lot of fun working with W+K for their earlier Samsung campaign so we’re stoked to be involved again… we sourced seven producers from all around the world who had their own sound that would lend itself to the different iterations of content for each characteristic of the phone,” said Rebecca Leon, P&S head of music.

This global campaign gives you an awesome first-hand experience of the Samsung Galaxy A. To fully experience watch these films on your phone.