Avocados From Mexico and Rob Gronkowski are making sure guac is the real MVP this football season with the Gronkamole Challenge - a video event hosted by Rob himself. The challenge was livestreamed via the brand’s YouTube channel on January 29th. Fans tuned in to watch Rob put his guac-eating skills to the test, with chances to win exclusive prizes, including the first-of-its-kind Big Game Guac Pack, an autographed book featuring his Gronkamole recipe, a Gronk-worn Avocados From Mexico jersey, and more.
To keep the party going, the brand is also dropping limited-edition 'Gronk’s Guac Drops' throughout Super Bowl week giving fans a chance to score exclusive items from the challenge just by engaging on social. Drops include:
Custom Avocados from Mexico Fanny Pack
Signed copy of Avocados Ahoy Children's Book
Gronk-worn Avocados From Mexico Jersey
“Avocados are the ultimate MVP for setting Big Game vibes, and there’s no better guacamole hype man than Gronk,” said Lyle Yetman, co-chief creative officer at McKinney. “With his unmatched energy and passion for both football and avocados, we knew he deserved his own spotlight.”