Autodesk Users Can't Stop Talking About its Cloud Based Software Platform

Lucky Generals has launched a new campaign for software company Autodesk.

The campaign is the first for Autodesk’s Fusion 360, a cloud-based software platform that unifies design, engineering, electronics, and manufacturing, used by designers and manufacturers alike.  

The campaign, ‘Can’t Stop Talking About Fusion 360,’ showcases Fusion 360’s professional-grade capabilities, targeted to SMBs and larger organisations with design, engineering, and manufacturing capabilities. The campaign is unique in that it utilises a humorous B2C approach for a B2B product and market. The fully digital campaign features a 45s long form film with unique cut downs created specifically for platform best practices, including YouTube bumpers, Instagram stories and in-feed content.

The film was shot over two days with The Bobbsey Twins–they are the kind of creative force that makes any project better, and underneath all the punchy humour is a great directorial talent with a strong aesthetic, perfect for the project. 

The campaign will run across an array of digital and social platforms, including YouTube and Hulu.

“It’s been so great to work alongside the Autodesk team to bring humour to the engineering world in a relatable way.” - Augusto Sola, creative partner, Lucky Generals.

“Lucky Generals has been a great partner for us in understanding our business and collaborating with us to develop a creative platform to help change the perception of one of our priority brands in the marketplace.” - Steve Slack, marketing strategy manager, Fusion 360