Y&R New York recently launched new work for Book Culture, an independent bookstore in Manhattan. On a series of posters, Y&R New York juxtaposes the covers of literary classics by Jules Verne, George Orwell, H.G. Wells and Mary Shelley with images depicting iconic moments in history – that had been in some way imagined by those writers decades earlier. Using the tagline Imagination Got There First, Y&R highlights how the limitlessness of the writer’s imagination can sometimes predict the future.
Credits
Jim Elliott, Chief Creative Officer
Eduardo Quadra, Senior Art Director
Paul Michael Wood, Copywriter
Mihail Aleksandrov, Art Director
Letitia Jacobs, Executive Director of Content Production
Cindy Pardy, Art Content Producer
Raul Pardo, Creative Retoucher
Getty Images, Photography
Corbis, Photography