Australian Ethical Launches New Brand Campaign with Paper Moose

Australian Ethical is an ethical investment leader, and has been spearheading the ethical investment movement in Australia since 1986. With strong growth and now with over $9b in funds under management, it’s clear that there’s a growing number of Australians who want their investments to support decarbonisation, emissions reductions and social good — as well as deliver long-term returns.

Brad Bennett, head of client success, Paper Moose said, “Investing with Australian Ethical allows each of us to harness the power of money to deliver both returns and positive change for people, planet and animals which is pretty rad.”

Showcasing awe-inspiring footage sourced from a variety of nature photographers, the campaign champions the rich beauty and life on our planet, positioning ethical investments as one way to help it to thrive.

Maria Loyez, chief customer officer, Australian Ethical said, “We love the natural beauty and the sense of a community movement in this vibrant campaign. We want all Australians to know that ethical investing has the power to grow your money and influence change, and the more people that switch to ethical options, the bigger difference they could potentially make.”

Guided by its Ethical Charter, using proprietary research carried out by its ethics team, Australian Ethical invests in sustainable assets and companies that it believes will generate long-term growth. It steers away from companies that have a detrimental impact on people, planet and animals – in the belief that shifting this capital can influence them to change course, and they also work to influence positive change at a corporate level.

See the campaign now on BVOD, OOH, digital and social.