AUNZ Work Of the Week: Ogilvy and Sculptures By The Sea

Ogilvy, Glue Society, and The Beautiful and Useful Studio partnered with Sculptures By The Sea, Bristol Myers Squibb, and La Roche-Posay to create a 20-metre-wide melanoma to highlight the importance of sun safety. 

‘The Spot’ started out as a five lump on Tamarama beach in Sydney, and continued to ‘grow’ as the Sculptures By the Sea festival progressed.

Its scale, texture, and detail adds to the haunting method, and proves that sometimes the honest truth is the right approach to tough issues such as skin cancer. 

Group creative director Andrew Hankin previously worked on the 2014 installation, ‘We’re fryin’ out here’, which was a giant flying pan carrying the same message as ‘The Spot’. Andrew said the festival is “a great place to use art to talk to important issues such as sun safety.”