AUNZ Work of the Week: Motion Sickness and The New Zealand Herpes Foundation

Breaking down the stigma surrounding herpes, Motion Sickness along with The New Zealand Herpes Foundation has launched a new campaign wanting to make New Zealand the best place in the world to have herpes. 

The TVC and educational videos have a retro feeling and hark back to the sex-ed days of high school, driven by the iconically dry Kiwi sense of humour. 

The campaign positions getting educated about herpes as a competition, with an interactive website loaded with educational resources and an online course. The completion of the online course affects the leaderboard, showcasing the best countries in the world to have herpes, updated in real time. 

It’s very smart, it doesn’t shy away from the topic, or try to hide it like veggies in pasta. The craft is impeccable and the humour makes the sensitive topic accessible to all people.