AUNZ Work Of the Week: Clemenger BBDO and Myer

Clemenger BBDO and Myer have created a Christmas campaign that puts a spin on a classic grinch-y storyline and leaves the Scrooges among us with a smile. 

The campaign follows ‘Humbug’ as he sets out to destroy his neighbours' Christmas cheer. But when a little girl gifts him a pair of black boots to wear while stomping baubles, he finds friendship and they ‘Share The Joy.’  

The combination of real life and animation creates a sense of magic, and proves that sharing the joy, especially after a trying year, can often be found in the simple things. 

The campaign is Adrián Flores' first major work as chief creative officer at Clemenger BBDO. "We opted to push against the schmaltz with a misdirect on a misdirect that’s designed to give everyone a wry seasonal smile without ruining the fun for the kids," he told LBB of the work. 

The mischief extends to in-store and on OOH. Overall, the campaign reminds audiences that it’s okay to feel like a bit of ‘humbug’ this year, while still finding connection.