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Audible’s Sex Therapy Podcast Returns with a Dining Experience Where Conversations About Sex Are Literally on the Table with Emotive

15/09/2024
Advertising Agency
Sydney, Australia
50
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To celebrate the launch of Season Two of the Audible Original series Sex Therapy: Sessions with Chantelle Otten – Unlocking Intimacy, Audible has announced two intimate, immersive brand experiences in Sydney and Melbourne
To promote the new season and encourage deeper, more open conversations about intimacy, independent creative agency Emotive has crafted a unique experience featuring the podcast’s host, Australia’s award-winning sex therapist Chantelle Otten. Attendees who secure a spot at one of these exclusive Intimacy, Served soirées will embark on a journey of self-discovery, where candid discussions about sex and intimacy are literally on the table.

Teaming up with White Horse in Sydney and Chancery Lane in Melbourne, dinner guests will not only be served delicious food and drink, but also provocative questions inspired by Chantelle’s real conversations with anonymised patients in the podcast. These conversation starters are woven into the experience through audio, tableware and even in the food itself.

Chantelle’s therapy sessions also inspired the creation of a deck of conversation cards, to be gifted to event attendees, to help them unlock a new level of intimacy at home. The game contains questions including ‘is monogamy enough?’ and ‘do you prioritise your own pleasure with a partner?’.

Chantelle Otten, sex therapist and Audible original host, said, “I’m thrilled to be inviting guests to my Intimacy, Served dining experience with Audible, to connect in real life and soak up an evening that will help guests discover the ingredients to unlocking intimacy for themselves, and with others.”

Karen Appathurai Wiggins, head of regional content, APAC, Audible said, “Audible is deeply passionate about creating exceptional listening experiences that provoke, educate and entertain. We’re thrilled to work with Chantelle again to reveal real-life stories about sex, intimacy, vulnerability and connection, for a voracious and engaged global listening audience.”

Pia McMorran, business director, Emotive says, “At Emotive, our purpose day in and day out is to deliver ideas that change how people feel and Intimacy, Served is a perfect example of this. This immersive dining experience is all about making the person who walks out not the same person as the one who walked in. And beyond that, the event provides a wonderful way to drive consideration to the masses for the second season of Sex Therapy”.

These events are part of an integrated fame campaign to help the nation unlock intimacy, utilising influencers, social, digital, editorial and audio channels to amplify the important message of the podcast. The launch of Sex Therapy: Sessions with Chantelle Otten – Unlocking Intimacy was supported by paid media and content partnerships via Wavemaker.

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