auDA, Thinkerbell Launch Revamped Website to Enhance Digital Experience for Australians

.au Domain Administration Limited (auDA), the trusted administrator of the .au, has launched its new website, with digital customer experience (CX) design by Thinkerbell. 

auDA’s new site is the most visible channel for Australians to connect with auDA online. auDA, in collaboration with Thinkerbell, designed the website to provide an enhanced CX,  help users easily choose .au domain names, and find information about auDA and its work.

auDA research shows that websites with a .au are more trusted by Australian consumers online, supported by .au’s position as one of the most secure domains globally. Building and maintaining trust, upholding good governance and reinforcing auDA’s purpose and impact, lies at the heart of the site’s new design. Through a new design language, reworked user journeys, renewed content and new and improved digital tools, the site recognises auDA’s long standing expertise at the forefront of technology and  supports the digital revolution that’s well underway.

auDA chief executive officer, Bruce Tonkin said ”auDA’s new website delivers on auDA’s purpose to administer a trusted .au for the benefit of all Australians. auDA worked collaboratively with the Hardhat [now Thinkerbell] team to improve our user experience  and the accessibility of content on our new website, allowing everyone to better engage with auDA’s initiatives and access information about .au and auDA."

Executive CX tinker, Reece Ryan added, “every site requires a level of audience consideration, but it’s not often that the audience is ‘the whole of Australia’. We relished the challenge and responsibility of delivering an experience that was befitting of the peak body for all things .au in Australia and adding Measured Magic, with the support and validation of user testing, to experiences that could easily be boring and transactional.”