Auckland Transport & TBWA\NZ Show City Rail from a Fresh Perspective

Auckland Transport is transforming Tāmaki Makaurau for generations and connecting our communities region wide.

Bringing this change to life through a series of striking images is TBWA\NZ with creative that talks to the benefits of these developments; including connectivity, reliability and journey times.  

“The city belongs to all of us, so the work is about making Aucklander’s excited about the benefits of a connected rail system,” says Shane Bradnick, chief creative officer of TBWA\NZ.

“We always see Auckland from the same few angles, usually with the Sky Tower or Harbour Bridge in view. It was great to be able to capture Auckland from various fresh perspectives to emphasise how much more connected the city is becoming. We’re showing Auckland to its residents like they’ve never seen it before.”

Auckland Transport has been consistently dedicated to enhancing mobility across New Zealand's largest region, demonstrating an unwavering commitment to progress. Together with City Rail Link, KiwiRail and other partners, the entities have all been working hard to help future-proof the rail system in Tāmaki Makaurau.

“Having a transformed rail system within the CBD will be game changing for the city and how people move. The campaign demonstrates the very real benefits alongside how this will help Auckland become a more modern, vibrant international city,” says Anna Lawrence, GM brand and marketing.

“Visually showing Tāmaki Makaurau from a different perspective helps communicate the change that is coming. We’re looking forward to shining a light on the positive impact the Rail Story will have on our local communities by bringing Aucklanders closer together.”

The campaign will be seen in OOH, press, and social.