Droga5 New York
Wed, 26 Apr 2023 13:19:00 GMT
Atlassian is launching a new U.S. creative campaign in partnership with Droga5 which features three initiatives that tackle universal and relatable problems.
The ‘Impossible Alone’ campaign illustrates Atlassian’s belief that nothing is impossible when we work together. The initiatives below were developed in collaboration with experts across tech, art and science, highlighting the power of teamwork and collaboration in solving complex problems.
The Giving Trees installation is a collaboration between Atlassian, The Battery, Whatever Co., and Stripe, designed to tackle the problem of how it's impossible for money to grow on trees. It features a tree in The Battery (NYC) that is outfitted with technology to turn it into a natural donation bank with just a tap of someone’s phone. It opens to the public on April 25th.
The Earworm Eraser is a collaboration between Atlassian and a team of audio engineers and musicologists designed to tackle the problem of getting a catchy song or tune out of your head. The audio track incorporates scientific principles of music and the brain to disrupt the neural patterns that keep a catchy tune stuck in one's head.
The Dreamkeeper is an immersive website that uses AI to turn people's dreams into shareable visualisations they can hold onto forever. The website is a collaboration between Atlassian and a team of dream scientists, developers and AI technologists.