Assembly Europe Welcomes Samantha Scott as New Managing Partner

Stagwell's (STGW) leading global media agency, Assembly, announced today the appointment of Samantha Scott as managing partner in Europe. Drawing on Samantha’s extensive experience in media and client leadership, she will lead a key team to deliver best-in-class work and propel exceptional growth for the company’s leading clients, including hotel group Mandarin Oriental and skincare brand Aesop. Samantha will report to James Appleby, managing director, UK, and her appointment is effective immediately.

Samantha joins Assembly from Dentsu X, where she served as the managing partner and saw success taking media-only clients and evolving them into broader relationships across their Media, Creative and Customer Experience practices. During her twelve-year tenure at Dentsu, Samantha led digital products and global performance media for Apple, focusing on driving revenue growth for Apps and subscription services and worked on a host of other European and Global client assignments.

Samantha recently worked closely with premium luxury brand William Grant & Sons UK, where she managed the expansion of services from media to creative and eCommerce domains. She also supported branding performance for global FMCG retail client McCormick across European markets and played a key role in orchestrating the integration of the Fetch and 360i brands.

“I am excited to be joining Assembly at this moment in its growth, transforming brand and media performance for a fantastic group of clients,” said Samantha. “I’ve already been wowed by some of the solutions being built, particularly those that are AI-driven. Harnessing my entrepreneurial flare, I’ll strive to foster further sustainable growth across Europe and globally. I can’t wait to get started!”

Samantha will leverage her prowess and skillset in the industry to support in bolstering Assembly Europe's expertise in elevating brand performance for clients through innovative AI-driven solutions.

“At Assembly, our dedication to driving our clients’ business and media performance forward is what gets us up every day,” said James. “Sam’s positive energy and growth-oriented mindset are perfectly suited to this and the culture we are building here. With her proven track record, craft in performance media, and client leadership expertise, I am confident she will empower our team to achieve even greater results for our clients.”

This comes at an exciting time for the agency, having recently been appointed global media partner for tech unicorn, Pipedrive, following a competitive pitch process. By capitalising on a bespoke AI-powered marketing intelligence engine, Assembly will fuel the leading sales CRM platform’s growth globally leveraging advanced technology, audience targeting and AI-led planning.