Assembly Europe Is B Corp Certified

Assembly, a global media agency committed to sustainable innovation, has announced its achievement of B Corp Certification in Europe. Joining a distinguished group of over 9,000 B Corps worldwide this milestone underscores Assembly's effort to balance purpose, profit and performance and marks a pivotal moment in the agency's transformation agenda. 

B Lab, the not-for-profit behind the B Corp movement, rigorously evaluates companies based on their impact across key areas, including governance, community engagement, and environmental stewardship. Assembly performed particularly well in the section that evaluates practices, policies, and outcomes related to employee wellbeing, engagement, and satisfaction, underpinning its approach towards attracting and nurturing the best talent. 

"Achieving B Corp Certification is a testament to our intentional approach to doing business differently," said Gaby Sethi, global head of impact at Assembly, who spearheaded the certification process. "This accomplishment reflects our commitment to building a thriving workplace, making meaningful contributions to our communities, and truly embedding sustainability into our operations. We're proud to join a global community of businesses dedicated to using their influence for good, and we welcome brands and partners who embody the same shared values to collaborate with us."

With the belief that media is a powerful tool for change, Assembly aims to set a new standard for the industry - and prove that it's possible to achieve business success while driving measurable social and environmental outcomes. With a focus on sustainable innovation, ethical practices, and social responsibility, the agency’s recent initiatives include:  

• Development of Clean Media Lab, a media decarbonisation solution that helps clients meet their sustainability goals 
• The launch of Partners for Progress, an inclusive investment program and commitment to directly support diverse-owned and operated businesses 
• Alignment with the UN's Sustainable Development Goals, with a particular focus on the environment and community-focused objectives 
• Partnership with Ad Net Zero, The Earthshot Prize, and the Conscious Advertising Network to advocate for responsible media practices and find solutions to social and environmental issues
• Accreditation from The Living Wage Foundation in the UK, reinforcing Assembly's commitment to fair employment practices

"B Corp Certification validates the hard work we've put into transforming our agency," said Matt Adams, Assembly Europe CEO. "It's a testament to our team's collective commitment to creating a lasting, positive impact not only for our teams and clients but for society at large."

As Assembly moves forward, the agency is committed to ongoing improvement. Plans are already in motion to deepen sustainability initiatives, engage in more community-driven campaigns, and further invest in employee development and well-being. The agency also aims to foster relationships with like-minded partners, clients and talent.

Matt adds, "We see B Corp Certification not as a destination but as a journey. We are driven by our proposition to Find the Change that Fuels growth for our people and our clients and will continue to hold ourselves accountable to these principles as we work to be and do better across every aspect of our business."

Assembly has also achieved B Corp Certification in APAC and is working towards certification in India, MENA, and North America.