Assembly Elevates James Appleby to UK Managing Director

Assembly announced the promotion of James Appleby to the position of UK managing director, reporting to Europe CEO Matt Adams. James joined Assembly in September 2023 as one of three new managing partners and has been instrumental in shaping what's next for Assembly while setting strategic priorities to ensure Assembly remains at the forefront of the media industry. 

In his previous role, James oversaw Assembly's European client experience leadership team and closely supported clients across retail, luxury and lifestyle categories. As Assembly endeavours to establish a more substantial presence in the UK, James will be charged with expanding market reach and cultivating stronger ties with UK clients as the agency actively invests in the region.

"I'm proud of what we've accomplished in my short time at the agency. I'm fortunate to have worked across verticals in varying capacities throughout my career, and that experience has proven invaluable," said James. "I'm eager to dig into my new role and lead our talented teams in delivering innovative and impactful media solutions for our clients."

As the newly appointed UK managing director, James Appleby will play a pivotal role in shaping the agency's strategic vision, fostering innovation, and enhancing client relationships. James' deep understanding of media trends, and his proven ability to navigate the evolving competitive landscape, positions him as the ideal partner to Europe CEO Matt Adams.

"James is an exceptional leader for our people and clients – everyone wants to work for and with him," said Matt Adams, Assembly Europe CEO. "I'm excited to see how he can push us deeper into the UK market, driving transformation for brands and talent."

James' role is effective immediately.