Assembly Appointed by Tech Unicorn Pipedrive as Global Media Partner

Global media agency Assembly has been appointed with immediate effect as the strategic media partner for Pipedrive, the leading sales CRM for small businesses, following a competitive pitch process.

Assembly will take charge of Pipedrive’s brand and performance media globally, with key markets being the UK, Germany, United States, Brazil and Australia, as it continues to expand its global customer footprint. By capitalising on a tailor-made AI intelligent engine, the agency will employ scalable and tailored strategies to fuel growth for Pipedrive.

Enhancing the effectiveness of Pipedrive’s performance media efforts was at the heart of the brief. Assembly developed an integrated approach that empowers Pipedrive to supercharge its marketing and media effectiveness through innovative data utilisation and digital transformation, as it continues its mission to be the leading AI sales CRM for small businesses.

Assembly is committed to supporting Pipedrive’s mission of helping more small businesses grow around the world.

Dominic Allon, CEO of Pipedrive, said: “We’re thrilled to be partnering with Assembly for our next chapter as we continue to build our brand and accelerate our growth. Assembly boasts a fantastic combination of creativity and commercial drive, all powered by proven tech savvy. I’m confident that this new partnership will advance our mission to help small businesses grow.”

Matt Adams, CEO of Assembly Europe, said: “This is a client that has ambition, speed and an abundance of innovation at their core – exactly the brand and team that we partner best with. Using advanced technology, audience targeting and AI-led planning we are looking forward to finding the change that will fuel their growth”.

Assembly will partner with creative agency DEPT on Pipedrive’s upcoming brand campaigns and other capabilities within Assembly’s parent network, Stagwell, will be also harnessed in the coming months, such as performance linguistics specialists Locaria and B2B marketplace Multiview.

Supported by global investment firm Vista Equity Partners and bolstered by its robust SMB community, Pipedrive is committed to pushing the boundaries of what an easy-to-use yet effective CRM can achieve, helping small businesses secure more deals. Pipedrive’s powerful and intuitive sales CRM is primarily designed to help sales teams manage leads and deals, track communication, and automate sales processes. Recently, the company launched Pipedrive AI, a broad range of AI tools that help teams work smarter and faster.

The process was assisted throughout by Tuffon Hall Consultancy.