Assembly Appointed by SXSW London as First Ever Media Partner

Global media agency Assembly has been appointed with immediate effect as the strategic media partner for SXSW London, supporting Austin-based festival making its European debut.

Assembly will spearhead SXSW London’s brand and performance media across Europe, in multiple markets including the UK. The agency will elevate momentum for SXSW London across paid, earned and owned media. Building on the festival’s pedigree as trendsetter, Assembly will set the stage for SXSW London to bring its unmissable innovation to life.

Leveraging its unique combination of technology, creativity and AI, Assembly has developed an integrated approach to amplify SXSW London’s marketing impact. The strategy celebrates the festival’s pioneering spirit while uniting diverse audiences at SXSW London this June.

Clare Hill, director of marketing and communications, SXSW London said, “Assembly brings the creative fresh thinking, technical expertise and energy that we are looking for to bring SXSW London to market in the most converged and exciting way, our festival is where firsts happen and we look forward to our media strategy doing the same.”

Matt Adams, CEO of Assembly Europe, said, “SXSW represents the fusion of technology and creativity – an intersection that perfectly aligns with Assembly’s vision for fuelling client growth. We are thrilled to establish the next chapter of SXSW’s legacy as it makes its historical European debut here in London.”

Between June 2nd-7th 2025, SXSW London will take over dozens of venues, galleries, clubs and spaces around Shoreditch in east London, including many independent and community-led spaces. In addition to the inspiring keynotes, music showcases, and innovations in tech, gaming and screen that fans have come to expect from SXSW, 

SXSW London will introduce new arts and culture programming in a first for the brand globally. SXSW London will also feature a particular focus on creative sectors and talent from across Europe.