Assembly Appointed by Brooks Running to Supercharge Growth Across Europe

Global media agency Assembly has been appointed by Brooks Running to drive its SEO across multiple European markets, including the UK, following a competitive pitch. The partnership aims to fuel Brooks’ ambition to be the #1 choice for runners and active individuals.

Leveraging its data-driven technology and proprietary value framework, Assembly has developed an encompassing SEO strategy that seamlessly incorporates content, technical optimisation and offpage SEO. This holistic approach aims to enhance Brooks’ digital visibility and amplify the brand’s unique personality.

The partnership also goes beyond traditional SEO, focusing on creating a user-centric experience that deepens connection with the Brooks community. Expanding upon solid organic foundation, Assembly is set to support Brooks in driving long-term organic growth through digital PR and SEO outreach.

Daniel Peters, eCommerce director for the EMEA region at Brooks Running said, “We are excited to welcome Assembly as our new SEO agency for the EMEA region. Their innovative approach and deep understanding of SEO will be invaluable as we continue to strengthen our online presence and connect with runners across the region. This partnership will play a key role in driving our eCommerce strategy forward, ensuring we deliver the best possible experience for our customers.”

Matt Adams, CEO of Assembly Europe, said, “Brooks is an incredible partner and we’re thrilled to work with a brand that truly resonates with our core values – especially their commitment to sustainability. Our deep understanding of the search landscape enables us to simplify complex challenges and unlock client success. Combined with Brooks’ dynamic vision, I am confident that our team will make strides together and deliver exceptional results.”

Building on the successful partnership between Brooks and Assembly’s North American team, which has been managing paid media and recently added SEO, the agency will implement a fully collaborative global approach, ensuring a unified strategy to elevate the brand’s visibility and performance across international markets.