Artery VFX's X-Rated Spot for Redd's

Fresh off their recently formed alliance with Harbor Picture Company, The Artery VFX has created a stunning – and very sexual – spot for Russian brand Redd’s alcoholic drink in collaboration with Copperwind Productions Director Zach Gold. The Artery, led by recent AICP winner and VFX Supervisor Vico Sharabani and Partner/EP Yfat Neev, offered tremendous creative input throughout the development and production process, as well as handled the full range of the visual effects and also the edit.

 

The spot is a triumph of live-action shooting and a powerful explosion of geometry and color; a stark and temperamental portrait of flowers and fruit gushing, dripping, and clashing through violent mating rituals. The Artery deftly stitches these scenes into a compelling brand story and puts an exclamation point on the presentation with a pitch perfect Flame color-correct effort that accentuates the brilliant color palette.

 

The creative concept emerged from a Russian restriction on featuring people in advertisements for alcohol. “The creative brief called for something sexual – something that would make the Russian audience blush,” stated Artery CD/VFX Supervisor Vico Sharabani.

 

The Artery team jumped into the process well before production began, sitting in on pre-pro meetings with the client, suggesting shot designs and offering other creative input. They took to the set during the shoot and engaged all parties throughout the edit, then passed all the footage through Flame.

 

“When we work with any director or client, we don’t only support their vision, we also help with a full-package creative process,” noted Sharabani, who had teamed up with Gold on a recent Nike project. “We have a very natural creative collaboration with Zach, so we were not hamstrung by any misunderstanding about the relationship between the VFX supervisor and the director. Zach is tremendously talented and brings an extraordinary team with him.”

 

“I enjoy working with The Artery because they are so intimately involved at every step of production,” stated Gold. “Their expertise in concept-to-completion VFX work is really unmatched, streamlining the process and assuring a phenomenal end product. They’re willing to help wherever needed, whether that’s in pre-production, color grading, edit, client interface, or in any of a number of different areas.”

 

 

Credits:

 

Client: Redd’s

Spot Title: “Angel or Demon?”

Air Date: December 2012

 

Agency: Sabmiller Rus

Brand Director: Olga Kirienko

Senior Brand Manager: Anastasia Popova

Brand Manager: Ksenia Mednikova

 

Agency: Bazine-Sass+

Creative Director, Co-owner: Natalia Bazina

Strategic Planning Director, Co Owner: Ulrich Sass

Client Director: Irina Talanova

 

Production Co: Action Film

Executive Producer: Oksana Gill

 

Production Co.: Copperwind Productions

Director: Zach Gold

Director of Photography: Brandon Finney

Producer: Elsbeth Loughrey

 

Editorial: The Artery VFX

Editor: Ilan Benatar

 

Visual Effects: The Artery VFX

Visual Effects Supervisor: Vico Sharabani

Creative Director: Vico Sharabani

Executive Producer: Yfat Neev

Production Coordinator: Lynzi Grant

Lead Flame Artist: Theo Maniatis

Flame Artist: Itay Niv

 

Color Grading: The Artery VFX

Colorists: Vico Sharabani, Theo Maniatis

 

Music Production/Sound Design: Casa Nova Studios

Sound Designer: Tommy Mokas